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Industry research that matters now

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Action to Beat Coronavirus

Nearly 10,000 panelists submitted blood samples to help us measure infection prevalence through antibody testing.

Geo-targeting consumers

Before a brick and mortar expansion, a major grocery chain wanted to test a traditional marketing campaign with people who live within five miles of a new store location.

CPG package testing

A leading consumer packaged goods company needed to establish a framework to quickly and reliably test packaging options for new food products.


The Optimism Divide

The Optimism Divide: The Future Of Work Depends On Much More Than Technology

March 1, 2021

The Toronto Star

Is the Big Quit Driven by Burnout, Boredom or Both?

In September 2019, before the pandemic, I asked 2,500 workers: On a scale that ranges from “not at all satisfied” to “extremely satisfied,” how satisfied are you with your job? A majority (61 per cent) reported high satisfaction and only a minority (15 per cent) voiced low satisfaction.

November 29, 2021

Questions that matter.
Answers that count.