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Concept testing

Test creative with its intended audience

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Thought leadership

Test creative with its intended audience

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Omnibus surveys

Test and validate ideas in 24 hours

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Campaign assessment

Measure the impact of brand awareness campaigns


Track brand reputation over time

Featured Report

Tracking Pandemic Recovery

Behavioral shifts and the new normal


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Our approach to research and sample

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News coverage, partnerships and press releases.

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Canada's most trusted source for opinion data.

Our Work

Industry research that matters now

Featured Work

Action to Beat Coronavirus

Nearly 10,000 panelists submitted blood samples to help us measure infection prevalence through antibody testing.

Geo-targeting consumers

Before a brick and mortar expansion, a major grocery chain wanted to test a traditional marketing campaign with people who live within five miles of a new store location.

CPG package testing

A leading consumer packaged goods company needed to establish a framework to quickly and reliably test packaging options for new food products.

Industry research: Whitepapers & reports

Read more whitepapers and reports to understand what we do.

New England Journal of Medicine

Omicron BA.1/1.1 SARS-CoV-2 Infection among Vaccinated Canadian Adults

From May 2020 through March 2022, in the Action to Beat Coronavirus (Ab-C) study, we conducted four serial assessments of SARS-CoV-2 seropositivity, each involving 5000 to 9000 adults, using the Angus Reid Forum, a nationally representative online polling platform.

May 18, 2022

National Post

FIRST READING: Canadians love nuclear power, even though greens still hate it

Although nuclear power continues to be resolutely opposed by much of the mainstream Canadian green movement, a series of illuminating new polls by the Angus Reid Institute show that Canadians are increasingly comfortable with an atomic future. Fifty-seven per cent of Canadians now support “further development” of nuclear power plants, and a not-insubstantial number are even fine with that nuclear plant being built in their own city.

January 13, 2023

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