When the COVID-19 pandemic arrived in Canada in early March of 2020, a fundamental public health question emerged: to what extent did the Canadian population have antibody immunity to COVID-19, and how was this prevalence changing over time as the Coronavirus spread across the Canadian population? To answer this question, CGHR and Angus Reid Group designed a methodology and sampling plan to recruit and collect 10,000 blood samples, which were then tested for presence of COVID-19 antibodies
INSTAGRAM CASE STUDY
How you engage with your audience today in a digital world is critical to the quality of feedback you receive. We engage them where they are. In this example we partner with an Instagram influencer in the new parent niche.
We examine the trends of Canadians when it comes to charitable donations to their charity of choice, as well as non-monetary ways that donors offer support.
SINGLE USE PLASTIC
Overall Canadians are optimistic about a sustainable future. We examined Canadians attitudes towards sustainable and reusable packing programs.