The Fate of Online Subscriptions in A Post -Pandemic World
The COVID-19 pandemic marked a notable change in consumer behavior around online subscription services.
Between June 2nd – 6th, 2021, the Angus Reid Group conducted an online survey to understand consumer behavior relating to subscription services throughout the pandemic. The sample was comprised of n=1,007 Americans balanced to age, gender and region.
It didn’t take a pandemic to convince us that the online subscription model is here for the long term. It did clarify, however, that people have grown more accustomed to the format and are prepared to explore alternative means of getting what they need. And, conversely, what they don’t.