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System 1

Market Segmentation

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Research solutions tailored for the unique needs of your business.

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Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

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Angus Reid Group is one of the most recognized and reputable names in market research.

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Market Assessment

Public Opinion & Motivation

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Customer Experience (CX) Research

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Customer Experience (CX) Research

Transform Customer Insights into Actionable Strategies for Loyalty, Retention, and Growth.

Customer Experience (CX) research is vital for businesses aiming to enhance customer satisfaction, reduce churn, and drive sustained growth. ARG’s CX research maps customer journeys, identifies pain points, and delivers actionable insights that directly inform marketing strategies, product development, and operational efficiencies.

With a focus on real-time feedback, our approach ensures that your organization can make swift, data-backed decisions that improve customer touchpoints, optimize product features, and streamline operations for maximum impact.

 

Key Benefits:

  • Identify critical pain points to streamline the customer journey and improve satisfaction
  • Use real-time, data-driven insights to inform product development and innovation
  • Align CX strategies with business performance metrics for more impactful decision-making
  • Increase retention and reduce churn with predictive modeling and customer journey tracking

Detailed Features

1. Journey & Touchpoint Experience Tracking

Track customer interactions across channels to ensure consistency and effectiveness at every touchpoint. 
Identify areas of friction early and address them to enhance satisfaction and engagement 
Optimize operations to deliver a seamless experience across the entire customer journey

2. Customer Journey Mapping

Map customer journeys from initial engagement to post-purchase, ensuring all touchpoints align with their expectations. 
• Uncover insights that inform both marketing strategies and product innovations 
• Ensure interactions resonate with target audiences, driving satisfaction and loyalty

3. Predictive Churn Modeling

Anticipate churn by identifying behaviors that signal risk and address them before customers disengage. 
• Build proactive strategies for retention, leveraging key insights to reduce churn 
• Inform marketing and operational decisions with predictive data that drives growth

3. Enhanced Insights and Real-Time Feedback

Provide key stakeholders with accurate, real-time data to optimize both products and processes. 
• Drive faster decision-making for product teams and marketing leaders using immediate customer feedback 
• Ensure operational efficiencies are aligned with customer expectations for smoother interactions

Use Cases

Retention Strategy Development

Leverage predictive modeling and journey tracking to create retention strategies that reduce churn and increase loyalty.

Product Development & Innovation

Use customer journey insights to refine product features and develop offerings that meet evolving customer needs.

Operational Efficiency Enhancements

Optimize touchpoints to ensure smooth, seamless interactions, reducing friction and increasing customer satisfaction.

Ready to Elevate Your Market Insights?

Transform your customer experience strategy with actionable insights that drive growth and operational success.

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