Michelle Walkey, Executive Vice President of Research, at Angus Reid, explains where traditional brand metrics fall short and why understanding how customers organize their financial relationships reveals where real value is shifting.


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Michelle Walkey, Executive Vice President of Research, at Angus Reid, explains where traditional brand metrics fall short and why understanding how customers organize their financial relationships reveals where real value is shifting.

Michelle Walkey, Executive Vice President of Research, at Angus Reid, explains where traditional brand metrics fall short and why understanding how customers organize their financial relationships reveals where real value is shifting.


Michelle Walkey, Executive Vice President of Research, at Angus Reid, explains where traditional brand metrics fall short and why understanding how customers organize their financial relationships reveals where real value is shifting.


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