Motivational Pathways

Communities

Qualitative Solutions

Omnibus

Wisdom of the Crowd

System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

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Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

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About Us

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Our Team

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News coverage and press releases

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Angus Reid Group is one of the most recognized and reputable names in market research.

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Market Assessment

Public Opinion & Motivation

Product & Service Development

Customer Experience (CX) Research

Creative Performance

Brand

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

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CPG & Retail Insights

Agile research that lights the path for CPG and retail through uncertain times.

In today’s turbulent market, both manufacturers and retailers are under tremendous pressure. Costs are volatile, consumers are fragmenting, and the competition is fiercer than ever. Agile innovation is no longer a luxury; it’s essential.

At Angus Reid Group, we bring clarity and focus to this fragmented environment through agile, decision-focused research.

We help you uncover hidden growth opportunities, test new ideas, and tap into the emotional drivers behind customer decisions. By blending tailored insights with streamlined methodologies, we equip you to adapt, innovate, and maintain a long-term competitive advantage.

Key Challenges

In the current landscape, both manufacturers and retailers must overcome several key challenges to succeed. At ARG, we provide the tools and insights necessary to address these challenges and seize growth opportunities.

The primary Challenges include:

  • Finding pockets of sustainable growth in a market where steady, dependable growth is no longer guaranteed 

  • Competing against niche brands that are directly targeting consumers through fragmented digital channels 

  • Overcoming declining brand loyalty, as consumers remain open to switching brands due to past disruptions 

  • Driving innovation beyond adaptation to meet the evolving needs of modern consumers 

  • Navigating a volatile macroeconomic environment that demands quick, informed decision-making

Our Approach

At ARG, our focus is on agile innovation. We offer streamlined, decision-focused research that allows you to stay nimble in uncertain times.

We dig deep into both the emotional and rational sides of consumer behavior, placing these insights within the real-world context of physical, economic, and cultural factors. Our methodologies are designed to help you act quickly and confidently, empowering you to refine products, improve customer experiences, and capitalize on new opportunities in a fragmented market.

Detailed Services/Features

Partner with Angus Reid Group to navigate uncertain times with agile research. Let us help you uncover hidden growth opportunities and refine your strategies to stay ahead.