Angus Reid Forum

+ Dr. Angus Reid

Dr. Angus Reid is Canada’s best-known and longest-practicing pollster. He’s spent more than four decades asking people what they think and feel about top social, governance and economic issues. From 1979 to 2001, he was founder and CEO of Angus Reid Group, which grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos SA in 2000. In 2003 he joined his son Andrew’s research software start up, Vision Critical, as CEO. When he retired as executive chair in 2014 Vision Critical had 600 employees worldwide and revenues over $100 million.

Angus has written numerous columns on economic, social and governance issues and as well as the best-seller; “Shakedown: How the New Economy is Changing our Lives” (1996). He has a BA and an MA in Sociology from the University of Manitoba, and in 1974 he received a Ph.D. in Sociology from Carleton University in Ottawa.

He is the recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award, and was inducted into the Marketing Hall of Legends (2010).

+ Shachi Kurl

Shachi Kurl is Executive Director of the Angus Reid Institute—one of North America’s premier nonpartisan, not-for-profit research and public opinion polling organizations. Shachi works to further public knowledge, debunk myths, and contribute to debate and discussion in meaningful ways, enhancing the understanding of issues that matter to Canada and the world. She brings nearly two decades of public policy expertise to her role, spending the first part of her career as a political reporter.

Shachi is a recipient of the prestigious Jack Webster Award for Best TV Reporting. Along with former Australian and UK Prime Ministers Julia Gillard and Margaret Thatcher, she is an Alumnus of the US State Department’s International Visitor Leadership Program. Her expertise has been sought by policymakers who have invited her to testify before parliamentary committees at the House of Commons. She holds a degree in Journalism and Political Science from Carleton University.

+ Steve Mossop

Steve Mossop is President of Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to clients in Western Canada. Incorporated in 2012, Insights West now has 20 employees and has publicly released hundreds of different opinion polls and has correctly predicted the outcomes of 23/23 elections.

Steve is a frequent public speaker in British Columbia, whose past accomplishments include winning BCAMA’s “Marketer of the Year” award in 2001, and winning Business in Vancouver’s “Top 40 Under 40” award in 2006. He was chair of the BCAMA’s Senior Executive Program for four years, and holds a Bachelor of Business Administration degree from Simon Fraser University with a concentration in Marketing.

+ Eileen Campbell

Eileen Campbell is an internationally respected executive and leader in marketing, communications and international research. She recently stepped down from her role as Chief Marketing Officer at IMAX to form Womintuition, a consulting organization that also supports women’s leadership in business. At IMAX she directed global communications, consumer insights, corporate events and digital content functions.

Prior to IMAX, Eileen served as Global Chief Executive of Millward Brown, a $1B research-based consultancy with 78 offices in 51 countries owned by WPP. The company’s client roster included 81 of the world’s top 100 brands. Before her appointment to the Global Chief Executive role, Eileen was the CEO for North America. Prior to joining Millward Brown, Eileen was a senior executive at the Angus Reid Group.

In addition to her consulting practice, Eileen is a member of the board of directors of Monotype Imaging Holdings, Inc, a NASDAQ-traded company specializing in design assets, technology and expertise for brands. She also serves on the board of directors of Power of Voice International—a Canadian-based, not-for-profit that provides training in communication strategies and tactics for high potential civil society organizations in low income countries using approaches appropriate to their language, culture and local context. Previous board experience includes Vision Critical, a SaaS company providing customer intelligence software, and the Angus Reid Group, a global polling firm. She is a past chair of the Council for American Survey Research Organizations (now the Insights Association) and served as an advisory board member for the University of Michigan’s Institute for Social Research’s program in survey methodology. She is a member of C200, a women’s executive leadership organization, where she is involved in mentoring activities, a member of the American College of Corporate Directors and Women Corporate Directors.

+ Jen Reid

Jennifer Reid is a pioneer in the online research industry with over 20 years of experience creating and managing insight communities for Fortune 500 companies. As a Senior Methodologist at Rival Technologies, Jennifer taps into her background in customer intelligence and the latest technology to deliver honest, organic, insights through conversational, chat-based, surveys.

Prior to Rival Technologies, Jennifer served as the Chief Community Officer for Vision Critical, where she developed products and processes to help companies get the most out of their online research communities.

Jennifer is a founding partner of Reid Campbell Group and is a member of the board of directors of Angus Reid Enterprises and Angus Reid Forum. She has formerly served as a board member for Vision Critical. Jennifer holds a degree in Economics from the University of British Columbia.

+ Ed Morawski

Ed Morawski is an experienced and accomplished research professional, with a background in marketing research, advertising research, public affairs research and forecasting. He has held executive and senior level leadership roles across a number of research organizations, including Maru, Vision Critical, and Ipsos.

Ed has appeared on BBC Television, BBC Radio and CBC Television providing insight and commentary on public opinion with regard to a variety of issues. He has written several whitepapers and opinion pieces in a number of publications. Ed has a BA in economics from Queen’s University in Kingston, Ontario and an MA degree in public policy from the University of British Columbia.

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