The most trusted market research company in North America
Angus Reid is leading consumer research through new technology, world-class analysts, and decades of experience.
How We Poll
Phone call polling is a thing of the past. We’ve left it behind for mobile—through text, video, and chat, we reach people where they are and when they want.
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From Dr. Angus Reid
“We believe in giving people a voice—making sure they’re heard and empowered to effect change.”
People talk to each other differently today than they did even five years ago.
We text, share on social, video chat, and send voice notes, pictures, and video to express ourselves and convey our thoughts and feelings.
The Angus Reid platform is built on this reality. At its core, market research is about engagement and asking questions. The quality of answers is directly to the media we use to ask the right questions. Angus Reid Forum panelists interact with us via the channel they prefer, and the result is timely and meaningful results.
We believe in giving people a voice—making sure they’re heard and empowered to effect change. The Angus Reid Forum is built using the latest technology for engaging interactions, and members are recruited to truly represent the population.
The end result is the same as it was fifty years ago when I started … ask questions that matter, do so in an engaging and respectful fashion, and people will give you answers that count.
What matters to us
Understanding and communicating lived experiences is at the core of what we do. A simple objective—but one that requires thoughtful care and consideration.
Moving beyond the idea of “representivity”—which tends to focus on the majority—we’re highlighting historically underrepresented groups and cultures. It’s not acceptable to define niche groups as statistically insignificant based on race, culture, religion, sexuality, or gender.
Every voice matters. We’re here to listen and to learn.
In the news
Our work is often featured in major news publications from around the world.
A not-for-profit, non-partisan public opinion research foundation
To encourage a better understanding of the issues and trends affecting Canada and the world.