About
The most trusted market research company in North America
Angus Reid is leading consumer research through new technology, world-class analysts, and decades of experience.
How We Poll
Phone call polling is a thing of the past. We’ve left it behind for mobile—through text, video, and chat, we reach people where they are and when they want.
Leadership team
Angus Reid
Chairman
Dr. Angus Reid
Chairman
Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada.
He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.
Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives.
Ed Morawski
President
Ed Morawski
President & COO
Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice.
Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.
Bryce Seto
Senior Vice President, Strategy & Development
Bryce Seto
Vice President, Strategy & Business Development
Bryce Seto is a seasoned market research and data intelligence leader with years of experience at Vision Critical and Maru/Matchbox. Bryce has spearheaded growth and development at Angus Reid through the development of a client base that includes global household names, NGOs, and leading brands in nearly every business vertical.
Demetre Eliopoulos
Senior Vice President & Managing Director, Public Affairs
Demetre Eliopoulos
Senior Vice President & Managing Director, Public Affairs
With more than 15 years in the market research industry, Demetre leads the Angus Reid research practice. As a seasoned expert in polling, Demetre has provided advice for hundreds of communications professionals and built insights programs that have yielded impactful results for some of North America’s largest organizations. A sought-after speaker, Demetre is highly respected in for his ability to leverage public opinion to help his clients understand the current trends and forces that shape our landscape.
Cailey Asher
Senior Vice President, Strategy & Development
Cailey Asher
Senior Vice President, Strategy & Development
Cailey Asher has consulted for North America’s largest agencies, brands, not-for-profits, and industry associations, with positions at Vision Critical and Maru/Matchbox. Cailey holds a BA in business administration from Wilfrid Laurier University.
Dilshan Zauher
Vice President, Strategy & Development
Dilshan Zauher
Vice President, Strategy & Development
Dilshan Zauher is a seasoned strategist with over a decade of advisory experience in both the public and private sectors. Dilshan has worked in North America, Asia, and Australia having earned an MBA from Edith Cowen University in Perth, Australia. Before joining Angus Reid in 2021, Dilshan spent time at Maru/Matchbox, Vision Critical, and consulted for Big-4 firms (PwC), focused on government agencies in Wellington, New Zealand.
Sal Rustom
Director, Strategy & Development
Sal Rustom
Director, Strategy & Development
Sal Rustom is an experienced accounts professional with extensive market research experience. Prior to joining Angus Reid, Sal spent time at Maru/Matchbox.
Sal completed his MBA from Rotman School of Management at the University of Toronto with a focus on Strategy and Entrepreneurial Business, and an Honours Bachelor of Science degree with a major in Business from the Lebanese American University.
From Dr. Angus Reid
“We believe in giving people a voice—making sure they’re heard and empowered to effect change.”
People talk to each other differently today than they did even five years ago.
We text, share on social, video chat, and send voice notes, pictures, and video to express ourselves and convey our thoughts and feelings.
The Angus Reid platform is built on this reality. At its core, market research is about engagement and asking questions. The quality of answers is directly to the media we use to ask the right questions. Angus Reid Forum panelists interact with us via the channel they prefer, and the result is timely and meaningful results.
We believe in giving people a voice—making sure they’re heard and empowered to effect change. The Angus Reid Forum is built using the latest technology for engaging interactions, and members are recruited to truly represent the population.
The end result is the same as it was fifty years ago when I started … ask questions that matter, do so in an engaging and respectful fashion, and people will give you answers that count.
What matters to us
Understanding and communicating lived experiences is at the core of what we do. A simple objective—but one that requires thoughtful care and consideration.
Moving beyond the idea of “representivity”—which tends to focus on the majority—we’re highlighting historically underrepresented groups and cultures. It’s not acceptable to define niche groups as statistically insignificant based on race, culture, religion, sexuality, or gender.
Every voice matters. We’re here to listen and to learn.
Help us disrupt market research.
Join Angus Reid!
In the news
Our work is often featured in major news publications from around the world.
A not-for-profit, non-partisan public opinion research foundation
To encourage a better understanding of the issues and trends affecting Canada and the world.