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Consumer Economic Pulse
Monitoring Uncertainty
About
The most trusted market research company in North America
Angus Reid is leading consumer research through new technology, world-class analysts, and decades of experience.
How We Poll
Phone call polling is a thing of the past. We’ve left it behind for mobile—through text, video, and chat, we reach people where they are and when they want.
Board of Directors
Angus Reid
Chairman of the Board
Dr. Angus Reid
Chairman of the Board
Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada.
He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.
Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives.
Ed Morawski
Director
Ed Morawski
Director
Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice.
Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.
Shachi Kurl
Director
Shachi Kurl
Director
Shachi Kurl is President of the Angus Reid Institute, Canada’s non-profit foundation committed to independent research. She works with public opinion data to further public knowledge and enhance the national understanding of issues that matter to Canada and the world.
She spent the first part of her career as political reporter and holds a degree in Journalism and Political Science from Carleton University. She returned to Carleton University as an Adjunct Research Professor in the School of Journalism and Communication in 2022.
Kurl is a recipient of the prestigious Jack Webster Award for Best TV Reporting. Along with former Australian and UK Prime Ministers Julia Gillard and Margaret Thatcher, she is an Alumnus of the US State Department’s International Visitor Leadership Program. She is a national Vice Chair of the Canadian Cancer Society.
Jennifer Reid
Director
Jennifer Reid
Director
Jennifer Reid is President & Chief Methodologist at Rival Technologies. A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group in 1998, where she was instrumental in building Canada’s first online research panel.
In 2003, Jennifer joined Vision Critical. As the company’s Executive Vice President of Corporate Strategy, she helped develop the methodology for Vision Critical’s proprietary insight community offering—an innovation that went on to disrupt the research industry in the next decade.
At Rival, Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches.
Eileen Campbell
Director
Eileen Campbell
Director
Founder of consulting practice Womintuition and Founding Partner and Board Chair of research and technology holding company, Rival Group, formerly known as Reid Campbell Group.
Experienced executive with a diverse background across a wide array of industries. A career spent in consulting, media and entertainment has afforded me insights across many companies and industries including professional services, entertainment, consumer-packaged goods, technology and healthcare.
Tim Murphy
Legal Counsel & Board Secretary
Tim Murphy
Legal Counsel & Board Secretary
Tim is an experienced business executive and international lawyer. He sits on numerous company boards and is the Founding Partner of Murphy & Company LLP, a leading business law firm in Vancouver, Canada. Prior to founding Murphy & Company, he practised law with a prominent national law firm in Calgary, Alberta, gained international experience as an associate in the finance law group of a British “magic circle” law firm and served as in-house legal counsel for a multinational software company in Paris, France.
Tim holds a bachelor of laws (LL.B) degree from the University of Saskatchewan, master of laws (LL.M) degree from McGill University and is a member of the law societies of British Columbia and England & Wales.
Specialties: Business, Intellectual Property and Finance Law
Leadership team
Angus Reid
Chairman
Dr. Angus Reid
Chairman
Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada.
He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.
Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives.
Ed Morawski
President
Ed Morawski
President & COO
Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice.
Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.
Andrew Grenville
Executive Vice President, Research
Andrew Grenville
EVP, Research
Andrew Grenville is a 30+ year research veteran who has conducted an extensive amount of research on research, with a focus on the respondent experience, survey simplification and sample quality. He is the author of Eureka! the science and art of insights and The Insights Revolution: Questioning Everything. He has also published numerous peer-reviewed journal articles and book chapters in the areas of sociology, research methods and medicine, and has been quoted in many publications, including The Economist.
Bryce Seto
Senior Vice President, Strategy & Development
Bryce Seto
Senior Vice President, Strategy & Development
Bryce Seto is a seasoned market research and data intelligence leader with years of experience at Vision Critical and Maru/Matchbox. Bryce has spearheaded growth and development at Angus Reid through the development of a client base that includes global household names, NGOs, and leading brands in nearly every business vertical.
Cailey Asher
Senior Vice President, Strategy & Development
Cailey Asher
Senior Vice President, Strategy & Development
Cailey Asher has consulted for North America’s largest agencies, brands, not-for-profits, and industry associations, with positions at Vision Critical and Maru/Matchbox. Cailey holds a BA in business administration from Wilfrid Laurier University.
Demetre Eliopoulos
Senior Vice President & Managing Director, Research Services
Demetre Eliopoulos
Senior Vice President & Managing Director, Research Services
With more than 15 years in the market research industry, Demetre leads the Angus Reid research practice. As a seasoned expert in polling, Demetre has provided advice for hundreds of communications professionals and built insights programs that have yielded impactful results for some of North America’s largest organizations. A sought-after speaker, Demetre is highly respected in for his ability to leverage public opinion to help his clients understand the current trends and forces that shape our landscape.
Jason Allsopp
Senior Vice President & Managing Director, Western Research
Jason Allsopp
Jason Allsopp is the SVP and Managing Director, Western Research at Angus Reid Group. A leading expert in lotteries and gaming research, Jason is a sought-after speaker and strategist with over two decades of progressive experience in the market research industry.
Jason brings expertise in both qualitative and quantitative methodologies, advanced analytics, and practically all standard research methodologies. With a Master of Business (Research and Bachelor of International Marketing from the University of South Australia, Jason’s career in research has seen him in leadership roles at some of the worlds leading firms, including Leger, Ipsos, Vision Critical and AC Nielsen.
Jason leads research in Western Canada for the Angus Reid Group.
Sal Rustom
Vice President, Strategy & Development
Sal Rustom
Vice President, Strategy & Development
Sal Rustom is an experienced accounts professional with extensive market research experience. Prior to joining Angus Reid, Sal spent time at Maru/Matchbox.
Sal completed his MBA from Rotman School of Management at the University of Toronto with a focus on Strategy and Entrepreneurial Business, and an Honours Bachelor of Science degree with a major in Business from the Lebanese American University.
Maria Fernandez
Vice President, Human Resources
Maria Fernandez
Vice President, Human Resources
Maria Fernandez is a Human Resources veteran with a special focus in tech and market research. Before joining Angus Reid Group, Maria held posts at both Maru/Matchbox and Vision Critical, as well as Celestica.
Teresa Lam
Vice President, Data Services
Teresa Lam
Tersea Lam, VP Data Services
As VP, Data services, Teresa oversees the Data services department Teresa has 30+ years of Market Research experience working with projects in Political Polls, Consumer Package Goods, Financial sectors, Pharmaceutical sectors and Media sectors.
Prior to joining Angus Reid Group in 2019, Teresa was the VP Data Analytics for MARU Matchbox.
Alex Theus
VP, Advisory Services
Alex Theus
VP Advisory Services
Alex is a Director of Client Services at Angus Reid, with 10 years of experience in the market research industry. Alex has worked with a wide variety of clients in the private and public sectors, including but not limited to government, charities, telecommunications, retail, and PR agencies. As a research partner, Alex has helped clients in varied sectors build research programs that enable them to make key decisions they need to move forward.
Prior to joining Angus Reid Global, Alex provided research consulting with Maru/Matchbox and a boutique public opinion firm, Phoenix Strategic Perspectives. His first exposure to research was while earning a BA and MA in experimental Psychology at Carleton University.
Andy Hollander
Senior Director, Account Services
Andy Hollander
Senior Director, Account Services
Andy Hollander is an operations and project management specialist with 10 years of experience in market research and brand development. He has worked with many high-profile clients across Canada and the US in both the public and private sectors. Having used many survey software platforms and online research tools, Andy is an expert managing research projects applying various methodologies to conduct quantitative and qualitative research, including online surveys, mobile and social media research, and online bulletin boards.
Ricardo Diaz
Director, Advisory Services
Ricardo Diaz
Director Account Services
Ricardo is the Director, Account Services at Angus Reid Group and has been with the company since it began in 2018. Ricardo is critical to project lifecycle success at ARG, and co-leads the team responsible for project management, applying various methodologies to conduct quantitative and qualitative research.
Ricardo has been working on the operations side of market research since 2011. He’s been involved in the creation of National and Provincial market research access panels as well as private research communities for brands such as PayPal, Bank of America and Coast Capital.
Before joining Angus Reid Group, Ricardo was the Senior Panel Manager at Insights West, and worked at Ipsos Reid in Vancouver.
Krista Johnson
Director, Account Services
Krista Johnson
Krista Johnson, Director, Account Services
Krista is an operations and project management specialist with 10 years of experience in market research and brand development. She has worked with many high-profile clients across Canada and the US in both the public and private sectors. Having used many survey software platforms and online research tools, Krista is an expert managing research projects applying various methodologies to conduct quantitative and qualitative research, including online surveys, mobile and social media research, online bulletin boards and telephone. Krista has a BA in Sociology from Brock University.
Jacynthe L'Heureux
Director, Panel Management
Jacynthe L'Heureux
Director Panel Management
Jacynthe runs the Angus Reid Forum team, leading panel operations at Angus Reid Group. She joined ARG in 2018. She is a PhD student at the University of British Columbia.
Fatima LaHay
Director, Advisory Services
Fatima LaHay
Director, Advisory Services
Fatima has nearly 20 years of experience in marketing research and worked with many leading brands across North American and international markets throughout her career. She brings her keen interest in tackling client’s questions, thorough understanding of the research process, questionnaire design, sampling and methodologies, and proven analysis and project management skills into each project she works on.
Laura Joedicke
Director, Advisory Services
Laura Joedicke
Director Advisory Services
Laura Joedicke is the Director of Advisory Services at Angus Reid Group and has been working in market research for more than a decade. She enjoys tackling all types of research projects and helping clients get answers to their most burning questions.
Laura previously worked with Alida (formerly Vision Critical) and Maru/Matchbox, and is a regular MBA guest lecturer at the University of British Columbia. She has a BA from the University of Victoria and a Master of Business Management from the University of British Columbia.
Jenny Lo-Irvine
Director, Technical Operations
Jenny Lo-Irvine
Director Technical Operations
Jenny is an experienced project manager, business analyst and product owner. She has strengths in communication and collaboration across cross-functional teams. She has completed UBC Project Management Certification (specialization in Agile Leadership) and ScrumMaster. Certification.
Spencer Reynolds
Director, Marketing & Communications
Spencer Reynolds
Director, Marketing & Communications
Spencer is a communications and brand strategy expert with experience in B2B and consumer work, at agencies and in-house. He is from Toronto and lives in Nova Scotia. Spencer excels at supporting cross-functional teams, working closely with legal, IT, HR, and the leadership team.
Dan Peeters
Director, Advisory Services
Dan Peeters
Director Advisory Services
Dan is a seasoned market researcher with almost a decades worth of experience. He enjoys solving complex business problems using research and data-driven insights and is driven by a passion for understanding consumer behaviour and market trends.
Dan is a jack-of-all-trades, having designed and executed quantitative and qualitative studies across various industries including finance, tech, CPG, lottery and gaming. Dan has led many complex studies that spanning across the globe and has a vast range of methodologies in his toolbox. Dan has been based in Vancouver for the past four years, working within Canadian and US markets. In his spare time, you will see him hiking, skiing or watching the All Blacks.
Heather Nishi, MBA
Controller
Heather Nishi, MBA
Controller
Heather Nishi is a seasoned accounting veteran with previous experience at Spence Diamonds, Kit and Ace, and Rival Group. She holds a bachelor’s degree from Simon Fraser University, an MBA from Fundação Getulio Vargas in Brazil. Heather works out of the ARG Vancouver offices.
From Dr. Angus Reid
“We believe in giving people a voice—making sure they’re heard and empowered to effect change.”
People talk to each other differently today than they did even five years ago.
We text, share on social, video chat, and send voice notes, pictures, and video to express ourselves and convey our thoughts and feelings.
The Angus Reid platform is built on this reality. At its core, market research is about engagement and asking questions. The quality of answers is directly to the media we use to ask the right questions. Angus Reid Forum panelists interact with us via the channel they prefer, and the result is timely and meaningful results.
We believe in giving people a voice—making sure they’re heard and empowered to effect change. The Angus Reid Forum is built using the latest technology for engaging interactions, and members are recruited to truly represent the population.
The end result is the same as it was fifty years ago when I started … ask questions that matter, do so in an engaging and respectful fashion, and people will give you answers that count.
What matters to us
Understanding and communicating lived experiences is at the core of what we do. A simple objective—but one that requires thoughtful care and consideration.
Moving beyond the idea of “representivity”—which tends to focus on the majority—we’re highlighting historically underrepresented groups and cultures. It’s not acceptable to define niche groups as statistically insignificant based on race, culture, religion, sexuality, or gender.
Every voice matters. We’re here to listen and to learn.
Help us disrupt market research.
Join Angus Reid!
In the news
Our work is often featured in major news publications from around the world.
A not-for-profit, non-partisan public opinion research foundation
To encourage a better understanding of the issues and trends affecting Canada and the world.