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Canada's most trusted source for opinion data.

About

The most trusted market research company in North America

Angus Reid is leading consumer research through new technology, world-class analysts, and decades of experience.

How We Poll

Phone call polling is a thing of the past. We’ve left it behind for mobile—through text, video, and chat, we reach people where they are and when they want.

Leadership team

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Angus Reid

Chairman

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Dr. Angus Reid

Chairman

Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada. 

He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.

Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives.

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Ed Morawski

President

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Ed Morawski

President & COO

Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice. 

Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.

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Bryce Seto

Senior Vice President, Strategy & Development

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Bryce Seto

Senior Vice President, Strategy & Development

Bryce Seto is a seasoned market research and data intelligence leader with years of experience at Vision Critical and Maru/Matchbox. Bryce has spearheaded growth and development at Angus Reid through the development of a client base that includes global household names, NGOs, and leading brands in nearly every business vertical.

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Cailey Asher

Senior Vice President, Strategy & Development

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Cailey Asher

Senior Vice President, Strategy & Development

Cailey Asher has consulted for North America’s largest agencies, brands, not-for-profits, and industry associations, with positions at Vision Critical and Maru/Matchbox. Cailey holds a BA in business administration from Wilfrid Laurier University.

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Demetre Eliopoulos

Senior Vice President & Managing Director, Research Services

Demetre Eliopoulos headshot

Demetre Eliopoulos

Senior Vice President & Managing Director, Research Services

With more than 15 years in the market research industry, Demetre leads the Angus Reid research practice. As a seasoned expert in polling, Demetre has provided advice for hundreds of communications professionals and built insights programs that have yielded impactful results for some of North America’s largest organizations.  A sought-after speaker, Demetre is highly respected in for his ability to leverage public opinion to help his clients understand the current trends and forces that shape our landscape.

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Jason Allsopp

Senior Vice President & Managing Director, Western Research

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Jason Allsopp

Jason Allsopp is the SVP and Managing Director, Western Research at Angus Reid Group. A leading expert in lotteries and gaming research, Jason is a sought-after speaker and strategist with over two decades of progressive experience in the market research industry.

Jason brings expertise in both qualitative and quantitative methodologies, advanced analytics, and practically all standard research methodologies. With a Master of Business (Research and Bachelor of International Marketing from the University of South Australia, Jason’s career in research has seen him in leadership roles at some of the worlds leading firms, including Leger, Ipsos, Vision Critical and AC Nielsen.

Jason leads research in Western Canada for the Angus Reid Group.

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Sal Rustom

Vice President, Strategy & Development

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Sal Rustom

Vice President, Strategy & Development

Sal Rustom is an experienced accounts professional with extensive market research experience. Prior to joining Angus Reid, Sal spent time at Maru/Matchbox.

Sal completed his MBA from Rotman School of Management at the University of Toronto with a focus on Strategy and Entrepreneurial Business, and an Honours Bachelor of Science degree with a major in Business from the Lebanese American University.

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Andy Hollander

Senior Director, Account Services

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Andy Hollander

Senior Director, Account Services

Andy Hollander is an operations and project management specialist with 10 years of experience in market research and brand development. He has worked with many high-profile clients across Canada and the US in both the public and private sectors.  Having used many survey software platforms and online research tools, Andy is an expert managing research projects applying various methodologies to conduct quantitative and qualitative research, including online surveys, mobile and social media research, and online bulletin boards.

 

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Tim Murphy

General Counsel

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Tim Murphy

General Cousel

Tim is an experienced business executive and international lawyer. He sits on numerous company boards and is the Founding Partner of Murphy & Company LLP, a leading business law firm in Vancouver, Canada. Prior to founding Murphy & Company, he practised law with a prominent national law firm in Calgary, Alberta, gained international experience as an associate in the finance law group of a British “magic circle” law firm and served as in-house legal counsel for a multinational software company in Paris, France.

Tim holds a bachelor of laws (LL.B) degree from the University of Saskatchewan, master of laws (LL.M) degree from McGill University and is a member of the law societies of British Columbia and England & Wales.

Specialties: Business, Intellectual Property and Finance Law

From Dr. Angus Reid

“We believe in giving people a voice—making sure they’re heard and empowered to effect change.”

People talk to each other differently today than they did even five years ago.

We text, share on social, video chat, and send voice notes, pictures, and video to express ourselves and convey our thoughts and feelings.

The Angus Reid platform is built on this reality. At its core, market research is about engagement and asking questions. The quality of answers is directly to the media we use to ask the right questions. Angus Reid Forum panelists interact with us via the channel they prefer, and the result is timely and meaningful results.

We believe in giving people a voice—making sure they’re heard and empowered to effect change. The Angus Reid Forum is built using the latest technology for engaging interactions, and members are recruited to truly represent the population.

The end result is the same as it was fifty years ago when I started … ask questions that matter, do so in an engaging and respectful fashion, and people will give you answers that count.

What matters to us

Understanding and communicating lived experiences is at the core of what we do. A simple objective—but one that requires thoughtful care and consideration.

Moving beyond the idea of “representivity”—which tends to focus on the majority—we’re highlighting historically underrepresented groups and cultures. It’s not acceptable to define niche groups as statistically insignificant based on race, culture, religion, sexuality, or gender.

Every voice matters. We’re here to listen and to learn.

Help us disrupt market research.
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Our work is often featured in major news publications from around the world.

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A not-for-profit, non-partisan public opinion research foundation

To encourage a better understanding of the issues and trends affecting Canada and the world.

Questions that matter.
Answers that count.