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The State of Panels: Buyer Beware
Buyer beware: Proceed with caution and clarity
About
50 years of innovation
Dr. Angus Reid has been at the forefront of research innovation for decades. Having started the Angus Reid Group in 1979, Dr. Reid built it into one of North America’s premier insights firms. The firm was sold to Ipsos in the year 2000. Dr. Reid became CEO of Vision Critical in 2003.
After his retirement in 2014, he launched both the Angus Reid Institute, a national non-profit research foundation, and the current Angus Reid Group.
Leadership team
Angus Reid
CEO & Chairman
Dr. Angus Reid
Chairman
Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada.
He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.
Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives.
Ed Morawski
President
Ed Morawski
President & COO
Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice.
Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.
Andrew Grenville
Executive Vice President, Research
Andrew Grenville
EVP, Research
Andrew Grenville is a 30+ year research veteran who has conducted an extensive amount of research on research, with a focus on the respondent experience, survey simplification and sample quality. He is the author of Eureka! the science and art of insights and The Insights Revolution: Questioning Everything. He has also published numerous peer-reviewed journal articles and book chapters in the areas of sociology, research methods and medicine, and has been quoted in many publications, including The Economist.
Patricia Chapin-Bayley
President, Angus Reid USA
Patricia Chapin-Bayley
President, Angus Reid USA
Patricia’s reputation as an industry leader derives from her commitment to building long-term, mutually beneficial relationships with clients and colleagues. In addition to her widely recognized skills as a senior research practitioner, Patricia has a strong data science and software background; an essential asset given the greater role of technology such as AI in market research.
Cailey Asher
Senior Vice President, Strategy & Development
Cailey Asher
Senior Vice President, Strategy & Development
Cailey Asher has consulted for North America’s largest agencies, brands, not-for-profits, and industry associations, with positions at Vision Critical and Maru/Matchbox. Cailey holds a BA in business administration from Wilfrid Laurier University.
Demetre Eliopoulos
Senior Vice President & Managing Director, Research Services
Demetre Eliopoulos
Senior Vice President & Managing Director, Research Services
With more than 15 years in the market research industry, Demetre leads the Angus Reid research practice. As a seasoned expert in polling, Demetre has provided advice for hundreds of communications professionals and built insights programs that have yielded impactful results for some of North America’s largest organizations. A sought-after speaker, Demetre is highly respected in for his ability to leverage public opinion to help his clients understand the current trends and forces that shape our landscape.
Bryce Seto
Senior Vice President, Strategy & Development
Bryce Seto
Senior Vice President, Strategy & Development
Bryce Seto is a seasoned market research and data intelligence leader with years of experience at Vision Critical and Maru/Matchbox. Bryce has spearheaded growth and development at Angus Reid through the development of a client base that includes global household names, NGOs, and leading brands in nearly every business vertical.
Michelle Walkey
Senior Vice President
Michelle Walkey
Senior Vice President
With over 20 years in the market research industry, Michelle has a passion for providing insights and helping companies address their key business questions. A seasoned expert in Financial Services, Michelle has built insight programs that leverage all methodologies and advanced analytical tools. Michelle is a respected leader who has developed teams and businesses across North America and the United Kingdom.
Jason Allsopp
Senior Vice President & Managing Director, Western Research
Jason Allsopp
Jason Allsopp is the SVP and Managing Director, Western Research at Angus Reid Group. A leading expert in lotteries and gaming research, Jason is a sought-after speaker and strategist with over two decades of progressive experience in the market research industry.
Jason brings expertise in both qualitative and quantitative methodologies, advanced analytics, and practically all standard research methodologies. With a Master of Business (Research and Bachelor of International Marketing from the University of South Australia, Jason’s career in research has seen him in leadership roles at some of the worlds leading firms, including Leger, Ipsos, Vision Critical and AC Nielsen.
Jason leads research in Western Canada for the Angus Reid Group.
Teresa Lam
Vice President, Data Services
Teresa Lam
Tersea Lam, VP Data Services
As VP, Data services, Teresa oversees the Data services department Teresa has 30+ years of Market Research experience working with projects in Political Polls, Consumer Package Goods, Financial sectors, Pharmaceutical sectors and Media sectors.
Prior to joining Angus Reid Group in 2019, Teresa was the VP Data Analytics for MARU Matchbox.
Sal Rustom
Vice President, Strategy & Development
Sal Rustom
Vice President, Strategy & Development
Sal Rustom is an experienced accounts professional with extensive market research experience. Prior to joining Angus Reid, Sal spent time at Maru/Matchbox.
Sal completed his MBA from Rotman School of Management at the University of Toronto with a focus on Strategy and Entrepreneurial Business, and an Honours Bachelor of Science degree with a major in Business from the Lebanese American University.
Maria Fernandez
Vice President, Human Resources
Maria Fernandez
Vice President, Human Resources
Maria Fernandez is a Human Resources veteran with a special focus in tech and market research. Before joining Angus Reid Group, Maria held posts at both Maru/Matchbox and Vision Critical, as well as Celestica.
Alex Theus
VP, Advisory Services
Alex Theus
VP Advisory Services
Alex is a Director of Client Services at Angus Reid, with 10 years of experience in the market research industry. Alex has worked with a wide variety of clients in the private and public sectors, including but not limited to government, charities, telecommunications, retail, and PR agencies. As a research partner, Alex has helped clients in varied sectors build research programs that enable them to make key decisions they need to move forward.
Prior to joining Angus Reid Global, Alex provided research consulting with Maru/Matchbox and a boutique public opinion firm, Phoenix Strategic Perspectives. His first exposure to research was while earning a BA and MA in experimental Psychology at Carleton University.
Andy Hollander
Senior Director, Account Services
Andy Hollander
Senior Director, Account Services
Andy Hollander is an operations and project management specialist with 10 years of experience in market research and brand development. He has worked with many high-profile clients across Canada and the US in both the public and private sectors. Having used many survey software platforms and online research tools, Andy is an expert managing research projects applying various methodologies to conduct quantitative and qualitative research, including online surveys, mobile and social media research, and online bulletin boards.
Jacynthe L'Heureux
Director, Panel Management
Jacynthe L'Heureux
Director Panel Management
Jacynthe runs the Angus Reid Forum team, leading panel operations at Angus Reid Group. She joined ARG in 2018. She is a PhD student at the University of British Columbia.
Ricardo Diaz
Director, Advisory Services
Ricardo Diaz
Director Account Services
Ricardo is the Director, Account Services at Angus Reid Group and has been with the company since it began in 2018. Ricardo is critical to project lifecycle success at ARG, and co-leads the team responsible for project management, applying various methodologies to conduct quantitative and qualitative research.
Ricardo has been working on the operations side of market research since 2011. He’s been involved in the creation of National and Provincial market research access panels as well as private research communities for brands such as PayPal, Bank of America and Coast Capital.
Before joining Angus Reid Group, Ricardo was the Senior Panel Manager at Insights West, and worked at Ipsos Reid in Vancouver.
Krista Johnson
Director, Account Services
Krista Johnson
Krista Johnson, Director, Account Services
Krista is an operations and project management specialist with 10 years of experience in market research and brand development. She has worked with many high-profile clients across Canada and the US in both the public and private sectors. Having used many survey software platforms and online research tools, Krista is an expert managing research projects applying various methodologies to conduct quantitative and qualitative research, including online surveys, mobile and social media research, online bulletin boards and telephone. Krista has a BA in Sociology from Brock University.
Jenny Lo-Irvine
Director, Technical Operations
Jenny Lo-Irvine
Director Technical Operations
Jenny is an experienced project manager, business analyst and product owner. She has strengths in communication and collaboration across cross-functional teams. She has completed UBC Project Management Certification (specialization in Agile Leadership) and ScrumMaster. Certification.
Fatima LaHay
Director, Advisory Services
Fatima LaHay
Director, Advisory Services
Fatima has nearly 20 years of experience in marketing research and worked with many leading brands across North American and international markets throughout her career. She brings her keen interest in tackling client’s questions, thorough understanding of the research process, questionnaire design, sampling and methodologies, and proven analysis and project management skills into each project she works on.
Laura Joedicke
Director, Advisory Services
Laura Joedicke
Director Advisory Services
Laura Joedicke is the Director of Advisory Services at Angus Reid Group and has been working in market research for more than a decade. She enjoys tackling all types of research projects and helping clients get answers to their most burning questions.
Laura previously worked with Alida (formerly Vision Critical) and Maru/Matchbox, and is a regular MBA guest lecturer at the University of British Columbia. She has a BA from the University of Victoria and a Master of Business Management from the University of British Columbia.
Spencer Reynolds
Director, Marketing & Communications
Spencer Reynolds
Director, Marketing & Communications
Spencer is a communications and brand strategy expert with experience in B2B and consumer work. He has worked at agencies and in-house. Spencer contributes to strategic objectives on the leadership team, supports the revenue teams with enablement and works closely with legal, IT, finance and HR. He is from Toronto and lives in Nova Scotia.
Rachel Vander Veen
Director, Research Services
Rachel Vander Veen
Director Research Services
Dan Peeters
Director, Advisory Services
Dan Peeters
Director Advisory Services
Dan is a seasoned market researcher with almost a decades worth of experience. He enjoys solving complex business problems using research and data-driven insights and is driven by a passion for understanding consumer behaviour and market trends.
Dan is a jack-of-all-trades, having designed and executed quantitative and qualitative studies across various industries including finance, tech, CPG, lottery and gaming. Dan has led many complex studies that spanning across the globe and has a vast range of methodologies in his toolbox. Dan has been based in Vancouver for the past four years, working within Canadian and US markets. In his spare time, you will see him hiking, skiing or watching the All Blacks.
Heather Nishi, MBA
Controller
Heather Nishi, MBA
Controller
Heather Nishi is a seasoned accounting veteran with previous experience at Spence Diamonds, Kit and Ace, and Rival Group. She holds a bachelor’s degree from Simon Fraser University, an MBA from Fundação Getulio Vargas in Brazil. Heather works out of the ARG Vancouver offices.
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