About Us
“Ask questions that matter in an engaging and respectful fashion, and people will give you answers that count.”
— Dr. Angus Reid
Angus Reid
A History of Excellence and Innovation
Angus Reid Group is a full-service market research and data services provider with offices in the United States and Canada. Services include brand development and positioning, concept and campaign testing, customer journey and satisfaction, segmentations, tracking, usage and attitudes, opinion research, and advanced analytics.
ARG owns and operates proprietary panels in North America and conducts research globally, with sector expertise in financial services, media and entertainment, lottery and gaming, public affairs and charitable work, agencies, automobile, government and healthcare.
Having been at the forefront of innovation in market research since the 1980s, ARG continues to develop and deploy modern, optimized solutions against research objectives to deliver actionable insights and trusted analysis.
Our Timeline
1
1979
Dr. Angus Reid founds the original Angus Reid Group to provide market insights to businesses and decision-makers. Market research is primarily conducted by phone.
2
1990s
The Angus Reid Group grows to become one of the largest and most successful market research providers in North America.
3
2000
Angus Reid Group is sold, becoming Ipsos Reid.
4
2004
Dr. Reid becomes CEO of Vision Critical, the firm founded by his son Andrew Reid. Research moves online, with email emerging as a primary channel.
5
2011
Vision Critical reaches a milestone of 500 insight communities, leading innovation in the market research industry.
6
2014
Dr. Reid retires from Vision Critical and founds the Angus Reid Institute – a non-profit foundation.
7
2019
Dr. Reid founds the current iteration of the Angus Reid Group in response to industry trends.
8
Today
We deliver world-class market intelligence while developing innovative techniques and solutions.
Questions that matter.
