Motivational Pathways

Communities

Qualitative Solutions

Omnibus

Wisdom of the Crowd

System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

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Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

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About Us

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Our Team

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News + PR

News coverage and press releases

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Angus Reid Group is one of the most recognized and reputable names in market research.

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Market Assessment

Public Opinion & Motivation

Product & Service Development

Customer Experience (CX) Research

Creative Performance

Brand

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

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Charitable Sector & Non-Profits Insights

Empowering charities with data-driven decisions that inspire action and drive impact.

The Charitable Sector & Non-Profits are faced with the challenge of maximizing impact while navigating complex donor behaviors, public sentiment, and sector-specific trends. At ARG, we help organizations of all sizes create a robust insights infrastructure that optimizes acquisition, retention, branding, and more.

Every cause has a unique story, and our research provides the essential insights needed to connect with supporters, deepen relationships, and maximize impact.

By leveraging advanced analytics, specialized methodologies, and a deep understanding of the charitable sector, we empower organizations to make data-driven decisions that drive meaningful change and inspire continued support. 

Key Challenges

Non-profit organizations operate in a highly competitive and emotionally driven landscape where understanding donor motivations and public sentiment is critical to success. To remain impactful and financially sustainable, organizations must address several key challenges that are reshaping the sector. At ARG, we provide unique, data-driven solutions to help non-profits thrive by navigating these challenges with confidence.

The primary Challenges include:

  • Evolving donor expectations that require a deep understanding of motivations and behaviors 
  • Increasing competition for funding, necessitating effective and targeted fundraising strategies 
  • Public perception and sentiment shifts that can impact the success of awareness campaigns and donor engagement 
  • Demonstrating impact to maintain and grow support from stakeholders and donors 
  • Building and maintaining partnerships that are essential for long-term sustainability and impact 

Our Approach

Our proprietary methodologies and tailored solutions are designed to help non-profits deepen donor relationships, enhance public awareness, and optimize fundraising efforts.

By providing actionable insights, we empower organizations to make informed decisions that drive growth, increase engagement, and demonstrate impact. Whether it’s refining campaign strategies, measuring success, or anticipating future trends, ARG ensures that your organization is equipped to achieve its mission and create lasting change.

Detailed Services/Features

Partner with ARG to leverage data-driven insights that strengthen public trust, enhance service delivery, and drive impactful policy decisions. Let’s shape a better future together.