Canadians & AI: Trust and Regulation
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Key Insights
AI Trust Increases with Usage Frequency
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Canadians’ trust in AI-generated information is divided with just over half (54%) saying they trust the information
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Among Canadians who use AI at least weekly, 77% say they trust AI platforms
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Trust heavily depends on the type of information being sought
Sharing Information with AI in the Past 3 Months
One-in-three frequent AI users are sharing details about their personal lives, yet fewer are sharing financial information.
Automatic Purchase Decisions Made by AI
37% of respondents said they would be comfortable allowing AI to automatically select a product or service based on their preferences.
AI Skepticism
With one-in-three Canadians viewing AI as a positive force in society, many remain skeptical about the broader implications of an AI-driven future across a range of issues.
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Sample
Wave 1: n = 2,028
Wave 2: n = 2,020
Online Canadian adults, aged 18 and older.
The sample was weighted to be representative of adults nationwide according to region, gender, age, household income, and education, based on the Canadian census.
For comparison purposes only, a probability sample of this size would yield a margin of error of +/-2.2%, 19 times out of 20.
Field Window
Wave 1: October 24-29, 2025
Wave 2: February 11-18, 2026
Study
This tracking study is designed to understand the current landscape of Canadians’ knowledge, perceptions, and use of artificial intelligence platforms.
