Motivational Pathways

Communities

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Omnibus

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System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

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Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

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About Us

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Angus Reid Group is one of the most recognized and reputable names in market research.

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Market Assessment

Public Opinion & Motivation

Product & Service Development

Customer Experience (CX) Research

Creative Performance

Brand

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

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Lottery & Gaming Insights

Unlock Winning Insights to Drive Your Gaming Growth.

The lottery and gaming industry is rapidly evolving, driven by advancements in technology and shifts in player preferences.

At Angus Reid Group, we provide a comprehensive suite of research services designed to identify growth opportunities, optimize game offerings, and enhance player experiences.

Whether determining the optimal game, refining messaging, or innovating in white space opportunities, we help you take a pocket pair and turn it into a straight flush. By leveraging our deep expertise and advanced analytics, we empower gaming companies to make data-driven decisions that drive engagement and growth.

Key Challenges

The lottery and gaming sector faces a dynamic set of challenges that require innovative solutions. At ARG, we combine our research know-how with best-in-class data accuracy to help you overcome these obstacles and capitalize on opportunities.

The primary Challenges include:

  • Adapting to evolving player preferences and behaviors in both digital and physical environments 

  • Complying with increasingly complex regulatory frameworks and ensuring responsible gaming 

  • Optimizing player engagement and retention through data-driven personalization strategies 

  • Competing in a fast-paced market with ever-evolving technologies and platforms

  • Staying ahead of trends in gaming formats, payment options, and player incentives 

Our Approach

At ARG, we apply advanced research methodologies tailored to the unique needs of the lottery and gaming sector. Our proprietary approaches help you understand what drives player engagement, optimize gaming products, and stay ahead of market trends.

Whether it’s growing your market share, enhancing player experiences, or innovating to tap into new opportunities, our research ensures you hit the jackpot on your market intelligence needs. We provide insights that allow you to make informed decisions, ensuring your offerings align with player expectations and regulatory requirements.

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