Motivational Pathways

Communities

Qualitative Solutions

Omnibus

Wisdom of the Crowd

System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

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Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

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About Us

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Our Team

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News + PR

News coverage and press releases

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Angus Reid Group is one of the most recognized and reputable names in market research.

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Market Assessment

Public Opinion & Motivation

Product & Service Development

Customer Experience (CX) Research

Creative Performance

Brand

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

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Technology, Media & Entertainment Insights

Drive innovation and captivate audiences in the dynamic landscape of Media, and Entertainment.

From the latest gadgets powering immersive gaming to streaming platforms revolutionizing how we consume content, media and entertainment is evolving rapidly.

At Angus Reid Group, our market research expertise helps you navigate this evolving ecosystem by providing insights that connect trends in technology, media, and entertainment.

We analyze audience behavior, platform dynamics, and content performance, empowering you to stay ahead of trends and make data-driven decisions that drive success.

Key Challenges

The intersection of Technology, Media, and Entertainment presents both opportunities and challenges. Organizations must understand how to innovate and engage audiences while adapting to rapid shifts in consumer behavior and platform evolution. At ARG, we provide tailored, data-driven solutions to help you navigate these complexities.

The primary Challenges include:

  • Evolving audience behaviors that require a deep understanding of how technology and content are consumed 
  • Rapid innovation across platforms, demanding agility and adaptation in product and content development 
  • The rise of ad-supported content models and the need to balance monetization with user experience 
  • Leveraging data to optimize content, platforms, and services for maximum audience engagement 

Our Approach

At ARG, we combine deep sector with advanced research methodologies to help you stay ahead of the curve.

Our approach focuses on delivering integrated insights that maximize audience engagement, optimize product and content offerings, and uncover emerging trends. Whether it’s refining a new gaming platform, optimizing streaming content, or analyzing the impact of new technologies, we ensure you have the data-driven insights to innovate, captivate, and lead in this ever-evolving landscape.

Detailed Services/Features

Partner with ARG to leverage data-driven insights that strengthen public trust, enhance service delivery, and drive impactful policy decisions. Let’s shape a better future together.