Motivational Pathways

Communities

Qualitative Solutions

Omnibus

Wisdom of the Crowd

System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

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Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

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About Us

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Our Team

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News + PR

News coverage and press releases

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Angus Reid Group is one of the most recognized and reputable names in market research.

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Market Assessment

Public Opinion & Motivation

Product & Service Development

Customer Experience (CX) Research

Creative Performance

Brand

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

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Brand

Research to Drive Greater Brand Familiarity, Perception, and Growth.

ARG offers a suite of research services designed to help organizations create, optimize, and revitalize brands. Every brand operates in a unique competitive environment.

Our data-driven approach enables brand stewards to make informed decisions, positioning their brand for maximum potential and growth in an ever-evolving marketplace. From brand positioning to perception, we deliver insights that empower brands to thrive.

 

Key Benefits:

  • Identify and strengthen brand equity by understanding consumer perceptions and competitive positioning
  • Uncover brand strengths, weaknesses, and growth opportunities through targeted research
  • Align your brand strategy with evolving consumer trends to stay relevant and competitive
  • Reduce uncertainty in brand management through data-backed decisions and advanced analytics
  • Develop effective strategies for brand revitalization and innovation, ensuring long-term sustainability

Detailed Features

1. Brand Health Assessments

Assess your brand’s health throughout the brand funnel (awareness, consideration, purchase) and using ARG’s proprietary Brand Bonding analytics. 

  • Measure brand perception and market positioning to identify areas of improvement
  • Monitor brand sentiment across consumer segments to maintain strong engagement 
2. Competitive Analysis

Benchmark your brand’s performance against key competitors to uncover strategic opportunities. 

  • Gain insights into competitor positioning and consumer perceptions to identify market gaps
  • Develop a competitive strategy that leverages your brand’s unique strengths
3. Brand Positioning & Messaging

Evaluate how effectively your brand’s positioning resonates with target audiences. 

  • Refine messaging to ensure it aligns with consumer expectations and emotional drivers
  • Test brand messaging across multiple channels for consistency and impact 
4. Brand Revitalization

Revitalize declining brands by identifying areas for repositioning and growth. 

  • Use data-driven insights to re-energize brand perception and boost relevance in the marketplace
  • Implement strategic adjustments that align with evolving consumer behaviors and market trends

Use Cases

New Brand Launch

Gain a deep understanding of market opportunities and target audience needs for a successful launch.

Brand Optimization

Refine and optimize brand strategy, positioning, and messaging to strengthen market presence and consumer loyalty.

Brand Revitalization

Revitalize declining brands by identifying areas for growth and innovation, ensuring long-term success in the market.

Ready to Elevate Your Market Insights?

Transform your customer experience strategy with actionable insights that drive growth and operational success.

Learn more about our Expertise