Canada's #1 trusted source for market research

Questions that matter.

Market research tools that reach people anywhere

Data you can use

Only get data you can act on. Let us eliminate the junk.

Real-time insights

Reach people through text in 48 hours.

Engaged respondents

Access respondents incentivized to give thoughtful answers.

High response rates

Count on high response rates, with 75%+ recontact rates.

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About Us

50 years of perfecting polling methods

Pollster and sociologist Dr. Angus Reid established his first market research company in the mid 1970s. Today we’re leading consumer research through new technology, world-class analysts, and decades of experience.


Market research tools for every need

  • Reach respondents where they are through mobile—at home, in transit, or in your stores.
  • Get answers tailored to the needs of your project, no matter the niche.
  • Access technology developed by researchers, for researchers.

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  • Get direct access to the best analysts, data scientists, and methodologists.
  • Trust our experts to spot junk data from a mile away. You’ll only get data you can act on.
  • Customize projects to address every research need, scope, and timeline.

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  • National reach or community focus—segment and prioritize results based on geography.
  • Decrease research bias through a prioritized pool of underrepresented groups.
  • Eliminate redundancies and increase accuracy with the most well-managed panel in North America.

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Omnibus Surveys

Test ideas and capture zeitgeist in 24 hours, without the legwork of a custom survey.

Our Work

Latest discoveries

Featured Work

Action to Beat Coronavirus

Nearly 10,000 panelists submitted blood samples to help us measure infection prevalence through antibody testing.

Our work spans borders, industries, and languages.

Read more whitepapers and reports to understand what we do.

Questions that matter.
Answers that count.