Motivational Pathways

Communities

Qualitative Solutions

Omnibus

Wisdom of the Crowd

System 1

Market Segmentation

Discover how we apply our bespoke solutions to the unique challenges of your industry.

Research solutions tailored for the unique needs of your business.

Learn more

Technology & Telco

Charitable & Non-Profits

Lottery & Gaming

CPG & Retail

Government & Public Institutions

Technology, Media & Entertainment

Financial Services

Travel & Tourism

Advertising & Media

Explore the bespoke solutions our sector specialist rely on to uncover actionable insights.

Tailored insights that speak directly to your business challenges.

Learn more

About Us

Learn about the Angus Reid Group

Our Team

Learn about our leadership team

Careers

Work with Angus Reid

News + PR

News coverage and press releases

Contact us

Let's have a conversation

Angus Reid Group is one of the most recognized and reputable names in market research.

Think you have what it takes to work with the best?

Explore our current opportunities now

Market Assessment

Public Opinion & Motivation

Product & Service Development

Customer Experience (CX) Research

Creative Performance

Brand

Learn how our expertise shapes the highly specialized solutions we offer of clients.

Benefit from research strategies crafted to address the unique dynamics of your industry.

Learn more

Market Assessment 

Measure Market Size and Dynamics.

Underserved, overcrowded, or mature-each market presents unique challenges and opportunities.

ARG’s market assessment adapts to different dynamics while maintaining disciplined, accurate measurement.

 

 

Key Benefits:

  • Accurately measure market potential by analyzing user prevalence, consumption frequency, and purchase patterns 
  • Identify consumer segments with profitable habits and openness to new offerings 
  • Understand market behavior by exploring implicit and explicit thoughts and feelings 

Detailed Features

1. Buying Patterns

Analyze who buys what, when, and how to uncover patterns across different segments. 

2. Lifetime Value & Opportunity

Estimate a consumer’s lifetime value by examining their purchase history, loyalty, and behavior.

3. Purchase Drivers

Decode buying habits using Implicit Reaction Testing (IRT) and Shapley Value Regression to measure predictive attributes.

4. Brand Impact

Integrate brand assessment with purchase drivers for a deeper understanding of market dynamics.

Use Cases

Market Entry

Assess market size and competition for informed entry decisions.

Product Launch

Forecast potential and identify target segments for new products.

Market Expansion

Identify high-growth areas and understand dynamics for expansion.

Competitive Analysis

Analyze dynamics to find gaps and develop differentiation strategies.

Acquisition Assessment

Evaluate market potential to assess acquisition viability.

Portfolio Optimization

Identify top-performing products and phase out underperformers.

Ready to Elevate Your Market Insights?

Transform your customer experience strategy with actionable insights that drive growth and operational success.

Learn more about our Expertise