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FAST Platforms Outpacing Cable/ Satellite in the Race for Viewers

How free ad-supported streaming TV platforms are gaining ground.

February 26, 2024

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Summary

The entertainment industry has reached an important milestone: Based on a sample size of 1,550 American adults, more Americans now watch FAST platforms than cable and satellite TV.

Results

Among people who still use cable or satellite TV, a significant portion say they are considering cancellation due to lack of value.

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