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The Science and Art of Insights

This blog post originally ran in QCRA Views. You can read the unabridged version, with...

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SID LEE: The Belong Effect

Tapping into Gen-Z and Millennials to Understand the Impact of Community

Wave 8

Consumer Economic Pulse

Monitoring Uncertainty

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Here’s what you should know:

Uncertain economic outlook

After the increase in January of 2024, the number of Americans who believe the country is currently in a recession has remained on par, and Americans continue to be split between an optimistic and pessimistic view of their family’s financial situation.

More changes to home telecom

Since November 2023, the percentage of Americans who are likely to buy a new mobile phone has increased to 25%, the highest level seen in over a year. Changes could be seen across all telecom services over the next couple of months, with downgrading being the most likely option. Americans are more likely to shop around and consider switching their cable TV and home internet services.

Starting to startup

Two-thirds of employed Americans are either actively looking for a new job or would consider other opportunities if they came up. Since November 2023, engagement in the gig economy has increased notably, with one-in-five employed Americans indicating they have engaged in the gig economy over the last month. Also increasing over the last four months are the percentage of Americans either currently managing or considering a startup of their own.

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