Wave 8
Consumer Economic Pulse
Monitoring Uncertainty
Here’s what you should know:
Uncertain economic outlook
While perceptions of the economy have held steady from the start of 2024, there has been a slight increase in the number of Americans with a negative outlook on the economy.
Americans who are carrying non-mortgage debt have made notable progress in reducing their debt over the past few months.
Saving on groceries
In response to economic pressures, a growing number of Americans are adopting cost-saving strategies in their grocery shopping habits, including purchasing fewer items, diversifying shopping locations, and opting for value-based grocery stores or store-brand products.
Brand switching
There has been a significant uptick in the number of Americans who have switched brands in at least one area in order to save money. General household and telecom brands are the categories where Americans are more likely to be making changes over the last month.
