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SID LEE: The Belong Effect

Tapping into Gen-Z and Millennials to Understand the Impact of Community

Wave 8

Consumer Economic Pulse

Monitoring Uncertainty

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Here’s what you should know:

Uncertain economic outlook

While perceptions of the economy have held steady from the start of 2024, there has been a slight increase in the number of Americans with a negative outlook on the economy.

Americans who are carrying non-mortgage debt have made notable progress in reducing their debt over the past few months.

Saving on groceries

In response to economic pressures, a growing number of Americans are adopting cost-saving strategies in their grocery shopping habits, including purchasing fewer items, diversifying shopping locations, and opting for value-based grocery stores or store-brand products.

Brand switching

There has been a significant uptick in the number of Americans who have switched brands in at least one area in order to save money. General household and telecom brands are the categories where Americans are more likely to be making changes over the last month.

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