Challenge
A large national grocery chain was expanding to new geographies, and they weren’t sure if their traditional marketing campaigns would be effective with new audiences.
Solution
Angus Reid Group worked with the client to design a geotargeted recruitment strategy. The campaign targeted grocery shoppers within five miles of new store locations, generating more than 1,000 participants per week within target areas.
Result
The grocery store chain received actionable insights broken down by zip code, so they could tailor messaging to customer needs by geography.
