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The Angus Reid Forum

A proprietary opinion and insight community we've built from the ground up.

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Media & Press

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The Science and Art of Insights

This blog post originally ran in QCRA Views. You can read the unabridged version, with...

Is your data reliable?

Trusting your data sources is the first step.

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Case Study

SID LEE: The Belong Effect

Tapping into Gen-Z and Millennials to Understand the Impact of Community

Angus Reid Forum

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Our Approach

Our first priority is to collect data you can use from real people. We put in the work to evaluate our panelists and make sure they stay engaged over long periods of time.

Known respondents

Guaranteed viability

Our panelists are extensively evaluated, and we put in the time to eliminate redundant answers.

Robust recruitment

Robust recruitment

Our recruitment strategy prioritizes equitable participation and low barriers to access with great UX.


Bias elimination

We put in the work to ensure a diverse panel by gender, ethnicity, and economic status so that every voice is heard.

Engagement web

Long-term engagement

We keep panelists engaged over the long term with stellar UX, rewards, and reciprocity.

Diverse sample segments to suit your research needs

Gen Z


High net worth individuals

Household purchasers

Indigenous and First Nations

New Immigrants


Custom Communities

Angus Reid Business Advisory

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