February 15, 2024
Summary
To get immediate, in-game learning, we surveyed 325 Americans live during the Super Bowl using our mobile-first chat capability. We asked where they were watching, who they were with, and what they were doing during the game.
Results
While the game dominated the big screen, people in our survey also took to their second screens to immerse themselves even more in the experience (their multi-tasking is perhaps not a huge surprise since they were also doing our mobile-first survey during the game).
