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https://www.angusreid.com/wp-content/uploads/2021/12/AR_Whitepaper_BlackFriday_Dec14_Final.pdf

Black Friday Dominance

Black Friday, Cyber Monday and the Public’s Ever-Expanding Appetite for E-Tailers

December 16, 2021

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Summary

Black Friday and Cyber Monday are now two of the most active days on the retail calendar. Big national retailers are taking an increasingly large slice of the pie.

Results

The mean spend by the average American on Black Friday and Cyber Monday is $306, with 91% of respondents indicating they made at least one online purchase during the period. Local and small businesses are not sharing equally in the boon.

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