Consumer Economic Pulse
Toronto Life teamed up with the Angus Reid Group to ask Torontonians how much they imbibe, why they do it and whether they have any plans to cut back.
The results are illuminating. They reveal the city’s favourite libations (wine, beer and caesars), surefire hangover cures (water ranks high, hair of the dog surprisingly low) and go-to places (home, mostly).
Canada updated its alcohol guidelines in early 2023. The new recommendations are significantly more stringent… Since 2011, the suggested weekly maximum was 15 drinks a week for men and 10 for women.
The Canadian Centre on Substance Abuse and Addiction spent two and a half years building out new guidelines. The headline is sobering: no amount of alcohol is good for you. The new suggestion is to keep consumption below two drinks a week. At seven drinks weekly, concerns about strokes and heart disease rise.
With such a stark adjustment to these guidelines, Toronto Life partnered with Angus Reid Group to ask Torontonians just how much they are drinking. We also asked about drink of choice, favorite haunts, and past experiences with drinking.
Revealing our favorite libations
From February 2 to 7, 2023, the Angus Reid Group conducted an online survey among a representative sample of 1,005 alcohol consumers in the GTA, ages 19+, balanced and weighted on age and gender.
All respondents were members of the online Angus Reid Forum. For comparison purposes only, a sample of this size would yield a margin of error of +/-3.1 percentage points at a 95% confidence level.
Key findings from the Toronto Booze Poll
18% of us think that drinking is less cool than it used to be