An Omnibus survey is a shared-cost research method where multiple clients include their specific questions in a single survey distributed to a broad audience. This approach allows companies to gather reliable, cost-effective insights on topics such as brand health, public opinion, product feedback, and more, all while sharing the cost of the research. 

At Angus Reid, our Omnibus Survey’s run with maximum of 7-8 questions. Questions can be purchased individually, or you can purchase all 8 questions. Once the survey is approved it is sent to a census balanced group of up to 1500 participants depending on the region. The participants are recruited from the Angus Reid Forum’s certified sample.  

1. Book Your Spot: Connect with us and schedule your survey
2. Submit Your Questions: Collaborate with us to craft clear, impactful questions
3. Professional Review: Our researchers refine your questions for optimal results
4. Daily Fielding: Surveys run Monday to Friday
5. Rapid Delivery: Receive data tables and visual summaries within 48 hours
6. Review Results: Walk through the data with our team to ensure you get the full picture

All questions must be reviewed by Angus Reid (AR) and receive final wording approval from the client prior to submission. Only approved questions submitted by 12:00 PM (Eastern) will be launched in a same day survey.

Angus Reid Omnibus Surveys utilize: 

• Survey Sentinel: Our proprietary fraud detection system eliminates bots and fraudulent responses. 
• Data Security: SOC 2 Type 2 certification guarantees secure and trustworthy data collection. 

These features combine to deliver unmatched data integrity and reliability.

Angus Reid’s certified panel delivers high response and completion rates, often exceeding industry benchmarks. Expect: 

• Response Rates: >40% 
• Completion Rates: >85% 

These rates ensure the reliability and depth of your data. 

Absolutely. Open-ended questions provide rich qualitative insights, allowing you to uncover deeper motivations and nuanced perspectives from respondents. Angus Reid’s NLP tools ensure these responses are thoroughly analyzed for authenticity.