Now across North America
Certified Sample. The Angus Reid standard, now in the United States.
For decades, the Angus Reid Forum has been Canada’s most trusted research panel. That same rigorous methodology — verified respondents, progressive profiling, and advanced fraud detection — is now available to research buyers across North America.
Verified active members. Across Canada and the United States
Profiling variables.
Demographic, behavioral & psychographic
Lower fraud failure rate.
4% scrub rate vs. 22% industry average
Omnibus turnaround.
Daily fieldwork, no blackout days
The Expansion
Canada's most respected panel.
Now available in the US.
For more than four decades, Angus Reid has been synonymous with research integrity in Canada. The Angus Reid Forum — our proprietary, closed opinion community — has underpinned some of the most consequential research in the country: government policy, public affairs, brand strategy, and more.
The methodology that built that reputation does not stop at the border. That same standard of recruitment rigour, progressive profiling, and AI-powered fraud detection is now available to research buyers operating across North America.
“The same methodology that has made us trusted by Canada’s most demanding clients — now available to research buyers across the United States.”
This is not a new panel hastily assembled for a US launch. It is the extension of a tested, proven process — one that has withstood professional, media, and public scrutiny for decades.
The Foundation
What makes a panel you can stand behind.
The integrity of your findings depends on the integrity of your sample. Every element of the Angus Reid Forum methodology is designed with that principle at its core.
Recruitment
No shortcuts in how we recruit.
Panelists are recruited through a diverse range of channels, avoiding the biases inherent in sourcing from loyalty programmes, customer lists, or open-access marketplaces. Every member is vetted before entry.
Profiling
Progressive profiling over time.
Panelists are progressively profiled across 100+ demographic, behavioural, and psychographic variables. The more we know about a respondent, the more precise and relevant their participation becomes.
Reliability
Consistency you can demonstrate.
We conduct ongoing reliability surveys — tracking the same questions over time to ensure data remains consistent. Our results stay well within expected range for nationally representative samples.
Data Integrity
Three questions every research buyer should ask.
Can you trust your data in 2026?
The more you know about a survey respondent and how they were recruited, the more certain you can be that they are a real person whose answers you can count on. At Angus Reid, we run carefully targeted recruitment campaigns to attract members to our panels. These members undergo a series of engagement surveys, scrutinised before acceptance, ensuring your data is sourced from real, engaged individuals.
How reliable are these responses?
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Are these answers from real people?
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What does "certified" actually mean?
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The case for rigour
Our fraud scrub rate
Angus Reid Forum methodologyIndustry average scrub rate
Leading competitor panelsLower fraud failure rate
The measurable difference our methodology makesWhy this matters: In a climate change study, fraudulent responses inflated scepticism from 15% to 27%. That error does not merely affect a data table — it can redirect campaign strategy, distort market sizing, and undermine the credibility of your research.
Survey Sentinel™
Advanced fraud detection, built in.
Survey Sentinel™ is our AI-driven system designed to identify and eliminate sophisticated fraud threats before they reach your data. Six layers of protection, continuously updated.
Advanced Pattern Detection
Identifies irregular response patterns, filtering out bots and ensuring your data reflects genuine human behaviour.
Knowledge Traps & Hidden Questions
Deploys human-only traps that catch bots programmed to mimic authentic responses.
Advanced Pattern Detection
Identifies duplicate IP addresses and location spoofing, eliminating proxy usage and co-ordinated manipulation.
Open-End
Analysis
AI detects duplicated and web-sourced responses, ensuring open-ended answers are original and meaningful.
Response Time Tracking
Flags respondents who complete surveys implausibly quickly, without providing considered answers.
Continuous Evolution
Survey Sentinel™ is updated continuously as new fraud tactics emerge, maintaining the highest standard of data integrity.
Respondent Experience
When research feels natural, people tell you more.
The more you know about a survey respondent and how they were recruited, the more certain you can be that they are a real person whose answers you can count on. At Angus Reid, we run carefully targeted recruitment campaigns to attract members to our panels. These members undergo a series of engagement surveys, scrutinised before acceptance, ensuring your data is sourced from real, engaged individuals.
40% of responses come in within the first hour. Engaged respondents don’t just respond faster — they respond better.
Experience — 01
Higher engagement, fewer drop-offs.
A conversational, mobile-first format reduces the fatigue associated with long-form surveys. Respondents stay engaged longer, producing more complete and reliable data.
Experience — 02
In-the-moment reactions, not retrospective recall.
Mobile-first design means respondents answer when the experience is fresh — not a day later from a desktop reminder.
Experience — 03
Show you, not just tell you.
Video, voice, and image responses allow participants to express themselves in a way that text alone cannot capture — surfacing the nuance and emotion behind stated opinions.
How to Engage
The right engagement model for your research needs.
Whether you require sample for a single study or an ongoing research programme, Rival Audiences is available as the audience layer for Angus Reid projects or alongside your existing platform.
option 1
Ad-Hoc
Projects
Access certified North American sample for a single study. We run the project on our platform with our verified panel — fast turnaround, no vendor complexity.
option 2
Integrated
Programs
Platform subscription plus panel retainer for clients running ongoing research. One relationship accountable for sample quality, platform performance, and research outcomes.
option 3
Daily
Omnibus
Fast, cost-effective access to nationally representative Canadian and US opinion. Omnibus surveys run daily — 48-hour turnaround, no blackout days — for directional data when you need answers quickly.
Ensure your decisions are based on data you can trust.
Contact Angus Reid to learn how Certified Sample — now available across North America — can safeguard the integrity of your research.
