Our Leadership
At Angus Reid Group, our leadership team brings together decades of experience in market research, data analytics, and strategic insights. With deep expertise across industries and a passion for driving innovation, our leaders guide a talented team dedicated to delivering impactful, data-driven solutions for our clients.
Our Executive Team
Angus Reid
CEO Angus Reid Group
Market research pioneer Angus Reid is CEO of Angus Reid Group, Chairman of the Angus Reid Institute, and Chair of Rival Group—a global research, technology and consulting firm. Since 1979, the Angus Reid Group has been synonymous with research and polling. In its second iteration, since selling to Ipsos in 2000 for $100 million, the company has grown 30% year over year for the past five years.
Most recently, the Angus Reid Group has merged with the Rival Group to form one of Canada’s largest independent market research agencies with 70% of the revenue coming from the United States. A Canadian success story, Angus has founded, scaled, and exited major firms including Vision Critical (now Alida). He remains one of the most respected names in research.
Ed Morawski
President
Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice.
Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.
Matthew Tudor
CFO
Michelle Walkey
EVP Canada
With over 20 years in the market research industry, Michelle has a passion for providing insights and helping companies address their key business questions. A seasoned expert in Financial Services, Michelle has built insight programs that leverage all methodologies and advanced analytical tools. Michelle is a respected leader who has developed teams and businesses across North America and the United Kingdom.
Tim Murphy
In-house Council
Tim specializes in business law and intellectual property, with extensive experience in commercial transactions, technology law, and business dispute resolution. He handles mergers and acquisitions, start-ups, financings, corporate governance, and contract negotiations. Tim started his career with a national firm in Calgary, worked internationally with a UK law firm, and served as in-house counsel for a Paris-based software company. He is an active arbitrator and mediator with the Vancouver International Arbitration Centre and sits on several tech company boards, mentoring start-ups and founders.
Senior Leadership
Cailey Asher
Senior Vice President,
Strategy & Development
Demetre Eliopoulos
Senior VP & Managing Director,
Research Services East
Jason Allsopp
Senior VP & Managing Director,
Research Services West
Teresa Lam
Vice President,
Data Services
Alex Theus
Vice President,
Research Services East
Andy Hollander
VP & Managing Director
of Operations
Jay Davidson
Chief Information
&
Security Officer
Ben Hudson
Vice President,
Panels
Our Board of Directors
Angus Reid
Chair
Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada.
He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.
Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives.
Gary Bennewies
Director
Gary Bennewies is the former CEO of Ipsos Canada. He started his career as a market research professional with the Angus Reid Group where he took on successive leadership roles. As the CEO of Ipsos Canada, he led the development of the organization to create Canada’s largest market research agency. This was accomplished through strong organic growth and a series of acquisitions. At the centre of this achievement was building a talented leadership team focused on offering industry-leading research solutions. In addition, he served as Ipsos’ Global Chief Talent Officer, and Chair of the Canadian Research Insights Council. Gary is a believer in combining an innovation-based culture with a dynamic organizational structure to drive change and business success.
John M. Cassaday
Director
John Cassaday is a renowned corporate leader and governance expert, best known as the founding President and CEO of Corus Entertainment. He previously led CTV Television Network and Campbell Soup in Canada and the U.K., and today serves as Chair of Janus Henderson Group and former Chair of Manulife Financial. Cassaday has held board and committee roles across major companies, including Sysco, Spin Master, Irving Oil, and Sleep Country. A Member of the Order of Canada, he has been inducted into multiple industry halls of fame and recognized with the ICD Fellowship Award for excellence in corporate governance.
Jennifer Reid
Director
A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group and in 2003, Jennifer joined Vision Critical. As Rival’s EVP of Corporate Strategy, she developed the methodology for Vision Critical’s proprietary insight community offering. At Rival and ARG Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches.
Andrew Reid
Director
Andrew Reid is the CEO and Founder of Rival Technologies, and Founder and Co-CEO of the Rival Group Inc. He also founded Vision Critical (now Alida), a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be part of.
Learn more about us
Careers
Work with Angus Reid
About us
Learn about about our Company
Blog
Here’s what we’re thinking
Deep knowledge
Digging into North America’s most pressing issues
