Over 40 years of trust, guidance and innovation in market research.
With global reach and offices across North America, the world’s biggest brands, agencies and institutions rely on the insights we provide to act with conviction in uncertain times.
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Revolutionary tech
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Deep knowledge
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Brands in Uncertain Times
The Citizen Consumer Project
In collaboration with FCB, we have completed a large-scale study exposing the emotional volatility reshaping people’s views as citizens and their behaviour as consumers.
We go beyond data to provide strategic recommendations and guidance.
Our approach layers multiple methods to provide a richer, more comprehensive understanding of consumer behavior. From descriptive to predictive and prescriptive, we provide the full spectrum of guidance you need to succeed.
Video open ends
Bring quant to life with video feedback from your key respondents.
- Capturing tone, emotions, and nuance
- Add context and colour
- Support your pitch, proposal, or strategy
Omnibus
The Angus Reid Group runs several Omnibus surveys a week in the United States and Canada.
- Quick turn directional data
- Diverse sample segments
- Immediate quality assurance and analysis
Insight communities
Tap into existing customer groups and engage with real people you know and trust.
Build a customer community in a fraction of the time and far less effort.
Engage with your key customers overtime to better predict their behavior.
Conversational surveys
Take your participants out of “test taking mode” with a conversational approach.
Make stronger more authentic connection with consumers by engaging them on mobile in a way that mimics the look and feel of the world’s most popular messaging platforms.
Thought leadership
Lead by example with insights and credibility
We work with you from concept to final campaign to develop and deploy quality content that will sustain scrutiny from media and competitors alike.
Tracking
Continuously monitor changes in attitudes and opinions to better predict future outcomes.
Work with us to understand how customer demographics, values, attitudes, consumption, perceptions and expectations change over time.
Crisis analysis
When the stakes are high, having data to back up decisions is key.
Test messaging, ask the audience, and inform your comms strategy.
We provide rapid, research services with absolute discretion.
Campaign assessment
Deepen your understanding of campaign effectiveness.
Identify areas for improvement and impact.
Maximize your budget and resources.
Increase your chance of success.
Concept testing
Validate your strategies, concepts and execution with reliable data.
Use monadic, sequential, or forced choice methodologies.
Tailored reporting and deliverables
The team at ARG are true partners. They prioritize the needs of their clients and provide expertise and support even at a moment’s notice. When a pitch comes in they are my first call.
The team at Angus Reid are tremendous thought partners; helping us design and field proprietary research solutions that are fully incorporated into our ongoing business processes.
ARG was invaluable during the pandemic. Facing the dark days with no information on national patterns of infection, their research accelerated our understanding of population immunity.
Our business stands strong on four key pillars
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AI powered, proprietary fraud detection
The Angus Reid Forum is North America’s most well-known and respected online public opinion community. Rest assured you are getting authentic responses for authentic, progressively profiled participants.
Revolutionary tech
Transform surveys into conversations
Engage with your audience in the way they communicate today and on the device they love. Leverage native mobile capabilities like text, chat, and video to create engaging experiences and build lasting relationships.
Sector specialists
Unlock the power of tailored market research solutions
We develop research strategies crafted for your industry and deliver targeted, nuanced insights unique to your business.This approach ensures you invest in the data that matters; maximizing the value of your research budget.
Deep knowledge
Digging into North America’s most pressing issues
In partnership with the Angus Reid Institute, a non-partisan public opinion research foundation we have an unmatched understanding of global economic, social, governance, philanthropic, and policy issues.
What’s new
Topics we’re tracking.
What are Canadians more afraid of: tariffs or annexation?
Looking for more?
Navigate US-Canada Relations and the threat of tariffs, economic independence and sovereignty with this selection of key metrics.
51% of Canadians see the threat of annexation as the main concern. 49% say tariffs.
We’re growing, join our team
For over four decades, the Angus Reid Group has been a leader in market research, pioneering new technologies, methodologies, and systems to uncover insights that improve business outcomes.
