In this webinar EVP Public Affairs, Jennifer Birch presents preliminary findings from Angus Reid Group’s ongoing “US-Canada Relations 360” study. This tracking study was initiated in response to recent US-Canada trade tensions, primarily involving tariffs. The research explores the impact of these issues on consumer sentiment (both Canadian and American) and businesses in Canada.
Key takeaways:
• The US-Canada trade dispute is leading to tangible changes in their purchasing habits and travel plans, particularly among Canadians.
• Pride has a price: Canadians are resolute, but affordability can’t be ignored. If costs go up pride will pay the price.
• Canadian businesses, while proud, are already feeling the negative effects of the US-Canada trade war and anticipate a worsening situation.
No time for a webinar?
Listen to the highlights in this 10-minute summary:
Looking for even more details?
Contact:
Jennifer Birch
Executive Vice President and Managing Director, Public Affairs North America.
jennifer.birch@angusreid.com
Recommended
Web Summit Vancouver; Brands in uncertain times.
Recently, the CEO of his namesake company, the Angus Reid Group, took centre stage at the Vancouver Web Summit with the Global CEO of FCB, Tyler Turnbull. On the docket? Insights from their groundbreaking joint Citizen Consumer Research Study. What started as a...
The Moderators Takeaways: Brands in Uncertain Times: The Citizen Consumer Webinar
Trust and optimism used to rise and fall with the political tides. Not anymore. Both it seems have washed out to see. Our latest research reveals that a strong majority of Canadians and Americans no longer have confidence in their system of government. Nearly half of...
Angus Reid Institute’s election projections are a statistical bullseye
As votes were counted in this week’s federal election, one thing became clear: the Angus Reid Institute’s polling program delivered one of the most accurate forecasts of the campaign—not just nationally, but provincially, too. Their final projection had the Liberals...
Shachi Kurl puts Canada’s new PM on notice in the New York Times
In case you missed it, Shachi Kurl—President of the Angus Reid Institute—penned a must-read piece in The New York Times this week about Canada’s surprising federal election outcome and the challenges now facing new Prime Minister Mark Carney. You can read it here: The...
