Watch the recording:
Capturing In-the-moment
Insights as the Nation Watches
Couldn't make it live? You can still catch the full webinar and learn how in-the-moment conversational insights can help brands better understand audience reactions, emotional drivers, and opportunities around major cultural moments.
In this session, we explored how brands can capture real-time feedback from audiences as they engage with major events, branded experiences, and cultural moments.
Using FIFA fans as the backdrop, the webinar covers how conversational research methods can uncover richer, more emotional insights, helping teams move beyond traditional surveys and better understand what people are thinking and feeling in the moment.
What you'll learn
You'll hear more about:
- Why in-the-moment research gives brands a stronger read on real audience reactions.
- How mobile-first conversational methods can combine quant, qual, and video insights.
- How brands can use real-time emotional data to improve messaging, activations, and long-term strategy.
- What FIFA fans can teach us about building stronger audience connections during major cultural moments.
