Following the launch of the Citizen Consumer Project, LBB’s Jordan Won Neufeldt breaks down the insights from the official webinar, presented by FCB Canada chief strategy officer Shelley Brown, and the Angus Reid Group’s head of public affairs, Jennifer Birch

With $60 million in projected revenue and offices across Canada and the U.S., the merged firm plans to expand its global reach.

Rival Group and Angus Reid Group (ARG) are merging to form Canada’s largest Canadian-owned independent market research company.

New $60-million research enterprise unites U.S. reach, Canadian innovation, and proprietary technology to serve Fortune 500 clients and elevate global

Research businesses Rival Group and the Angus Reid Group (ARG) are merging under the Rival Group name, creating a company with projected revenues of more than $60m and operations in five US and Canadian cities.

Rival Group and the Angus Reid Group (ARG) have united to form one of North America’s largest independent market research companies, with projected revenues of over $60 million and operations in five major cities across Canada and the U.S.