Capturing In-the-moment Insights as the Nation Watches: Lessons from FIFA Fans

Uncover what’s driving stronger emotional connections to your brand with in-the-moment conversational insights.

Creating successful brand experiences and activations requires a unique, modern approach to gathering insights — one that meets your audience where they are.

Whether they’re engaging with your brand at a viewing party, during a shopping trip, or out at a branded event, uncovering authentic insights has long been a challenge for traditional research methods.

Using AI-powered, mobile-chat based conversational research methods provides the emotional, real-time data needed to drive your business outcomes — for immediate results or long-term strategy.

In this webinar, we’ll take a closer look at how conversational research methods deliver rich insights and in-the-moment reactions to your brand.

You’ll learn:

• Why conversational research methods provide a strong advantage for in-the-moment testing versus traditional methods.
• How mobile-based quant, qual, and video research methods are combined in one platform for better consumer sentiment and emotional reactions.
• How the use of modern, in-the-moment approaches can improve brand perception — with case studies across industries.

Your speakers

Jennifer Reid

Co-CEO & Chief Methodologist, Rival Group

Demetre Eliopoulos

SVP & Managing Director, Research Services