Grocery Shoppers Report
How Canadians See Nutrition
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Key Insights
Three things you should know
1
Nearly 1/3 of Canadians ‘always’ read the nutritional label
2
Shoppers have a clear sense of nutritional priorities (low sugar, high protein, and minimally processed foods)
3
The main nutritional priorities deviation somewhat as a function of age
Frequency of Checking Nutritional Information
Reading the nutritional contents of an item in a grocery store is pervasive in Canada, with almost one-third reporting they “always” do so.
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Sample
n= 1,501
Online Canadian adults, aged 18 and older.
For this study, a nationally representative sample of n=1,501 Canadian Adults (age 18+ yrs.) who are members of the Angus Reid Forum.
The sample frame was balanced and weighted on age, gender, region and education according to the latest census data. For comparison purposes only, a probability sample of this size would yield a margin of error of +/- 2.5 percentage points at a 95% confidence level.
Field Window
Field Window: Feb 04 to 09, 2026
Study
A study commissioned by Angus Reid to understand Canadians’ knowledge and perceptions of nutritional attributes.
