Our Leadership
At Angus Reid Group, our leadership team brings together decades of experience in market research, data analytics, and strategic insights. With deep expertise across industries and a passion for driving innovation, our leaders guide a talented team dedicated to delivering impactful, data-driven solutions for our clients.
Our Executive Team
Andrew Reid
Co-CEO, Rival Group, CEO and Founder, Rival Technologies
Andrew Reid is the CEO and Founder of Rival Technologies, and Founder and Co-CEO of the Rival Group Inc. He also founded Vision Critical (now Alida), a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be part of.
Jennifer Reid
Co-CEO and Chief Methodologist, Rival Group
A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group and in 2003, Jennifer joined Vision Critical. As Rival’s EVP of Corporate Strategy, she developed the methodology for Vision Critical’s proprietary insight community offering. At Rival and ARG Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches.
Ed Morawski
President, Angus Reid Group
Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice.
Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.
Matt Kleinschmit
CEO and Founder, Reach3 Insights
Matt Kleinschmit is a skilled and seasoned research innovator specializing in developing agile, interdisciplinary consulting teams and creative, technology-accelerated insight solutions for global brands. Prior to founding Reach3, Matt held senior leadership roles at Vision Critical (now Alida) and Ipsos.
Paula Catoira
Chief Marketing Officer, Rival Group
Paula Catoira is the Chief Marketing Officer at Rival Group. She has over 20 years of experience in Marketing and over a decade in the B2B SaaS industry. Paula worked as Chief of Staff for the CEO at Allocadia, leading strategic projects across the organization, advancing the company’s growth and laying the foundation for a successful acquisition.
As CMO at Rival, Paula is responsible for driving Go-to-Market strategy and execution, leading the Marketing, Sales Development and Revenue Operations.
Paula holds a bachelor’s degree in mechanical engineering and industrial and an MBA from IBMEC in Brazil
Matthew Tudor
CFO
Senior Leadership
Michelle Walkey
EVP Canada
Paige Waldie
SVP of Research
Jason Allsopp
Senior VP & Managing Director
Cailey Asher
Senior Vice President,
Strategy & Development
Sonia Bishop
EVP, Panel Operations
Our Board of Directors
Angus Reid
Chair
Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada.
He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.
Angus has written on economic, social, and governance issues, including the bestseller Shakedown: How the New Economy is Changing Our Lives.
Gary Bennewies
Director
Gary Bennewies is the former CEO of Ipsos Canada. He started his career as a market research professional with the Angus Reid Group where he took on successive leadership roles. As the CEO of Ipsos Canada, he led the development of the organization to create Canada’s largest market research agency. This was accomplished through strong organic growth and a series of acquisitions. At the centre of this achievement was building a talented leadership team focused on offering industry-leading research solutions. In addition, he served as Ipsos’ Global Chief Talent Officer, and Chair of the Canadian Research Insights Council. Gary is a believer in combining an innovation-based culture with a dynamic organizational structure to drive change and business success.
John M. Cassaday
Director
John Cassaday is a renowned corporate leader and governance expert, best known as the founding President and CEO of Corus Entertainment. He previously led CTV Television Network and Campbell Soup in Canada and the U.K., and today serves as Chair of Janus Henderson Group and former Chair of Manulife Financial. Cassaday has held board and committee roles across major companies, including Sysco, Spin Master, Irving Oil, and Sleep Country. A Member of the Order of Canada, he has been inducted into multiple industry halls of fame and recognized with the ICD Fellowship Award for excellence in corporate governance.
Jennifer Reid
Director
A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group and in 2003, Jennifer joined Vision Critical. As Rival’s EVP of Corporate Strategy, she developed the methodology for Vision Critical’s proprietary insight community offering. At Rival and ARG Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches.
Andrew Reid
Director
Andrew Reid is the CEO and Founder of Rival Technologies, and Founder and Co-CEO of the Rival Group Inc. He also founded Vision Critical (now Alida), a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be part of.
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