Angus Reid Group Expands Senior Leadership Team with Appointment of Paige Waldie as Senior Vice President of Research

[Vancouver, September 17, 2025] – Angus Reid Group, part of the Rival Group of companies, today announced the appointment of Paige Waldie (formerly Schoenfeld) as Senior Vice President of Research in Western Canada.

With nearly two decades of experience in market and public opinion research, Waldie has worked with leading brands, governments, and nonprofits to design, analyze, and communicate research that drives confident decision-making. Known for her strategic thinking and collaborative approach, she ensures that research delivers clear insights and measurable impact across organizations.

Waldie joins Angus Reid Group at a time when its merger with Rival Group has fueled a new wave of momentum across North America. Together, the businesses offer a fully integrated, closed-loop research system that combines world-class consulting, proprietary panels, and innovative technology. This model establishes the companies as the go-to research partner for organizations seeking insights that are authentic, actionable, and shielded from the sample fraud that plagues the industry.

“As our business grows across North America, we’re seeing increasing interest from some of Canada’s top research talent who want to be part of what we’re building,” said Angus Reid, Chairman and CEO of Angus Reid Group. “Paige’s appointment is further proof that we are the place to be in Canadian research. With our proven track record and the added strength of Rival Group, our potential for growth is unmatched in the industry.”

Waldie previously held senior leadership roles at Leger and Ipsos, and currently serves as a Canadian representative to ESOMAR, the global organization that champions the value of market, opinion, and social research.

“Clients today expect more from their research partners—clarity, confidence and insights that drive action,” said Paige Waldie. “Angus Reid Group is uniquely positioned to deliver that through its integration of consulting expertise, proprietary panels and innovative technology. I’m excited to build on that strength and help shape the future of research with our clients.”

The addition of Waldie reflects Angus Reid Group’s commitment to investing in people and capabilities that matter most to clients. Together with Rival Group, the firm remains focused on delivering research that informs decisions and drives meaningful impact.

About Angus Reid Group 

Angus Reid Group is a leading authority in market research and public opinion polling, with over 40 years of experience delivering critical insights across North America. We empower businesses, governments, and organizations with tailored research solutions, addressing their most pressing challenges. Our expertise spans multiple sectors, including financial services, technology, media, and government, where we combine advanced analytics, certified sample, and innovative data collection methods. By leveraging deep sector knowledge and cutting-edge tools, we deliver accurate, actionable insights that inform strategic decision-making, helping clients stay ahead in a rapidly evolving landscape. Whether it’s customer experience research, brand development, or public opinion polling, our solutions are designed to deliver reliable data and provide clear, meaningful guidance. 

Media Contact: 

Ben Hudson 

VP, Marketing 

778-235-2579 

ben.hudson@angusreid.com