Consumer Economic Pulse
Monitoring Uncertainty
Key Insights
Four things you should know
1
Economic optimism continues to grow
2
Leaning local; Many continue to show preference for Canadian brands/products
3
Intention to change streaming subscriptions down
4
Feeling secure in employment, but many are still exploring options
Perspective on the economy
Current state of the Canadian economy
The gap between optimism and pessimism in the economy continues to close, with confidence in the Canadian economy continuing its upward trend, reaching the hightes levels seen since May 2023.
June 18 to 23, 2025
Changes to Home Telecom
Following a rise in March, the number of Canadians considering downgrading their streaming services dropped significantly in June (27%, – 8 pp vs. March 2025). This decline may be linked to fewer Canadians showing interest in cancelling U.S.-based streaming subscriptions (indicating a softer stance toward U.S. providers), likely because of limited domestic alternatives in this category.
%
Streaming Services
%
Cable TV
%
Landline
%
Mobile phone
Awareness of Canadian Advertisement
Almost all Canadians have seen or heard an advertisement in the past month where a brand highlighted its Canadian identity.
%
of Canadians have seen an advertisement with a brand emphasizing their Canadian identity in the past month.
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About the report
Angus Reid group conducts a monthly tracker to understand Canadians’ purchasing behaviors and perceptions of the economy.
Sample
Wave 36: n= 1,506
For this wave, a nationally representative sample of n=1,506 Canadian Adults (age 18+ yrs.) who are members of the Angus Reid Forum.
The sample frame was balanced and weighted on age, gender, region and education according to the latest census data. For comparison purposes only, a probability sample of this size would yield a margin of error of +/- 2.5 percentage points at a 95% confidence level.
Field Window
Wave 36: June 18 to 23, 2025
Next Field Date: July 2025
Study
With inflation easing in 2024, many households are still adjusting to higher prices and the cost of living.
The introduction of U.S. tariffs under President Trump in 2025 has added fresh uncertainty to the economic outlook, potentially influencing the cost of imported goods and further shaping consumer sentiment. The Angus Reid Group conducts a monthly tracker to monitor Canadian’s purchasing behaviors and perceptions of the economy amid these evolving conditions.
This study has been running since May of 2022.
