Angus Reid Group Welcomes Patricia Chapin-Bayley as President, United States
Toronto, September 20th, 2023 — The Angus Reid Group, a leader in the global market research industry, is delighted to announce the appointment of Patricia Chapin-Bayley to lead the company’s growing US business. Patricia started her market research career in the early 2000’s with Toluna in the UK and subsequently relocated to the US where she established its research consulting arm. More recently she led the very successful technology and entertainment practice at Maru.
Patricia’s reputation as an industry leader derives from her commitment to building long-term, mutually beneficial relationships with clients and colleagues. In addition to her widely recognized skills as a senior research practitioner, Patricia has a strong data science and software background; an essential asset given the greater role of technology such as AI in market research.
As President of Angus Reid Group’s U.S. operations, Patricia’s mission is to elevate advisory excellence, promote innovation, and deliver uncompromised quality in market research. Based in New York she will direct expanding operations across America with special emphasis on media, entertainment, financial services, and health care. She will also oversee the expansion of Angus Reid Forum USA, the group’s proprietary market panel of US consumers.
“We welcome Patricia to the Angus Reid Group and look forward to working closely with her on expansion in the US market” said Dr. Angus Reid, founder, and CEO “Her experience and commitment to innovation in our industry aligns with our ethos of pushing boundaries, delivering high-quality data and penetrating insights”.
For Media Inquiries:
Spencer.Reynolds@angusreid.com
About Angus Reid Group:
Established in 1979 The Angus Reid Group is a global market research firm committed to delivering actionable insights and strategic guidance to clients across North America and around the world. With a history of excellence and innovation, the Group is a trusted partner in helping organizations make informed decisions in an ever-evolving marketplace.
