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Concept testing

Test creative with its intended audience

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Thought leadership

Test creative with its intended audience

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Omnibus surveys

Test and validate ideas in 24 hours

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Campaign assessment

Measure the impact of brand awareness campaigns


Track brand reputation over time

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Hear from your customers in their own words

Featured Report

Tracking Pandemic Recovery

Behavioral shifts and the new normal


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Learn about the Angus Reid Group

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Our approach to research and sample

Press & media

News coverage, partnerships and press releases.

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Canada's most trusted source for opinion data.


Stay relevant with precision brand monitoring

Measure the seemingly unmeasurable. Monitor and fine-tune your strategies and tactics with accurate tracking and ongoing conversations with your audience.

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Diverse sample segments to suit your research needs


B2B decision makers

Household purchasers

Small business owners

High net worth individuals

New Canadians

LGBTQ2s+ Canadians

IT workers

Early adopters

Indigenous Canadians

Evolve with your audience through a customized tracking program

Feel the constant heartbeat of your audience

Audience preferences ebb and flow with world events. Stay top of mind with consistent public opinion tracking.

From brand health and sustainability to campaign and issue monitoring (and everything in between)

Access a consistent, quality sample frame to track customized KPIs with precision on an ongoing basis.

See trends coming before your competitors

Stay ahead of the game. Analyze your brand performance metrics against your competitors and evolve your strategy.

Find out how people really feel

Watch selfie videos to see what the data can’t capture: tone, body language, and the small anecdotes that reveal something big.

Custom trackers

Describe your goals and let our researchers take care of the rest.

Brand trackers

Customer satisfaction
Campaign sentiment

Industry trackers

Supply chain issues
Inflation pressures
Competitor analysis

Public opinion trackers

Vaccination willingness
Home buying trends

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Start monitoring brand performance with Angus Reid.