Thought leadership
Improve brand reputation with valuable industry research
Thought leadership is brand reputation. Contribute original research pushing the boundaries of industry knowledge, reaching new customers in the process.
![brand-reputation-mgmt-hero-image@2x](https://www.angusreid.com/wp-content/uploads/2022/10/brand-reputation-mgmt-hero-image@2x.png)
The Belong Effect by Sid Lee
Sid Lee came to us with some questions: What is the nature of community? How do millennials and Gen Z connect to communities? Can brands reach new audiences by participating in communities?
We conducted a comprehensive study of 8,000 people in four countries to find out.
![belong-project-laptop@2x](https://www.angusreid.com/wp-content/uploads/2022/10/belong-project-laptop@2x.png)
Gain brand trust with thought leadership strategy
![gain-authority-in-your-category](https://www.angusreid.com/wp-content/uploads/2022/10/gain-authority-in-your-category-1.png)
Gain authority in your category
Generate new sector insights backed by rigorous research methodologies that discover new trends, contributing original ideas to your industry.
High-quality content, low time investment
Leave the heavy lifting of original research to us. Set your goals, describe your core audience, and review a report instead of writing one.
![high-quality-content](https://www.angusreid.com/wp-content/uploads/2022/10/high-quality-content-1.png)
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Reach new potential customers
Industry research doesn’t stop at production. Match your research content to a distribution strategy that can reach new potential customers.
Brand partners in thought leadership
![BDO Debt Solutions BDO Debt Solutions logo](https://www.angusreid.com/wp-content/uploads/2022/10/BDO_DebtSolutions_Web_EN-1@2x.png)
![sid-lee-logo-1 1@2x](https://www.angusreid.com/wp-content/uploads/2022/10/sid-lee-logo-1-1@2x.png)
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![Commit Commit logo](https://www.angusreid.com/wp-content/uploads/2022/10/Vector@2x.png)
![Vancity Vancity logo](https://www.angusreid.com/wp-content/uploads/2022/10/Vancity_wordmark_1795-1@2x.png)
![Duca Impact Lab Duca Impact Lab logo](https://www.angusreid.com/wp-content/uploads/2022/10/duca-impact-lab-1@2x.png)
![Provident Communications Inc. Provident Communications Inc. logo](https://www.angusreid.com/wp-content/uploads/2022/10/Provident_Logo_Medium-1@2x.png)
![Paloalto Networks Paloalto Networks logo](https://www.angusreid.com/wp-content/uploads/2022/10/palo-alto-networks-logo-square-1@2x-1.png)
![Turo Turo logo](https://www.angusreid.com/wp-content/uploads/2022/10/partner-turo-1@2x.png)
Need to measure lift instead?
Establish a baseline and measure campaigns with 360° brand testing.
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