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This blog post originally ran in QCRA Views. You can read the unabridged version, with...

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Case Study

SID LEE: The Belong Effect

Tapping into Gen-Z and Millennials to Understand the Impact of Community

Thought leadership

Improve brand reputation with valuable industry research

Thought leadership is brand reputation. Contribute original research pushing the boundaries of industry knowledge, reaching new customers in the process.

The Belong Effect by Sid Lee

Sid Lee came to us with some questions: What is the nature of community? How do millennials and Gen Z connect to communities? Can brands reach new audiences by participating in communities?

We conducted a comprehensive study of 8,000 people in four countries to find out. 

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Generate new sector insights backed by rigorous research methodologies that discover new trends, contributing original ideas to your industry. 

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Reach new potential customers

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