concept testing icon

Conversational Chat

Better Engagement = Better Survey Data

White play button on coral circle


Hear from your customers in their own words

Omnibus icon

Omnibus surveys

Test and validate ideas in 24 hours

Blue target icon


Develop your own insight community


Track brand reputation over time

Thought leadership icon

Thought leadership

Make your brand a thought leader

Featured Report

The Future of Learning

A partnership between Staples and ARG


About us

Learn about the Angus Reid Group

Work with us

Join our team! Open roles and opportunities.

Angus Reid Institute

Our independent non-profit foundation

Press & media

News coverage, partnerships and press releases.

Contact us

Ready for answers?

Thought leadership

Improve brand reputation with valuable industry research

Thought leadership is brand reputation. Contribute original research pushing the boundaries of industry knowledge, reaching new customers in the process.

The Belong Effect by Sid Lee

Sid Lee came to us with some questions: What is the nature of community? How do millennials and Gen Z connect to communities? Can brands reach new audiences by participating in communities?

We conducted a comprehensive study of 8,000 people in four countries to find out. 

Gain brand trust with thought leadership strategy

Gain authority in your category

Generate new sector insights backed by rigorous research methodologies that discover new trends, contributing original ideas to your industry. 

High-quality content, low time investment

Leave the heavy lifting of original research to us. Set your goals, describe your core audience, and review a report instead of writing one.

Reach new potential customers

Industry research doesn’t stop at production. Match your research content to a distribution strategy that can reach new potential customers.

Brand partners in thought leadership

BDO Debt Solutions logo
Sage logo in green
Commit logo
Vancity logo
Duca Impact Lab logo
Provident Communications Inc. logo
Paloalto Networks logo
Turo logo

Need to measure lift instead?

Establish a baseline and measure campaigns with 360° brand testing.

Improve brand reputation with Angus Reid.