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The State of Panels: Buyer Beware
Buyer beware: Proceed with caution and clarity
Concept Testing
Launch content that gets results with concept testing
Cut wasted marketing spend. Test a campaign, creative asset, or tagline to validate strategy with data.
Your customers are with the Angus Reid forum
Diverse sample segments to suit your research needs
Gen-Z
buyers
B2B decision makers
Household purchasers
Small business owners
High net worth individuals
New Canadians
LGBTQ2s+ Canadians
IT workers
Early adopters
Indigenous Canadians
Your best campaigns start with concept testing
Run creative testing with people most likely to see your campaigns.
Effective testing customized to your needs
No more “out of the box” solutions: use monadic, sequential, or forced choice methodologies for results tailored to your campaign objectives
Scale what works by creating a customized concept testing program
Make your campaigns better over time as you learn what works and what doesn’t.
Understand the deepest level of why
Ask the right questions and build a reliable pool of data you can pull from to learn about your customers.
Find out how people really feel
Watch selfie videos to see what the data can’t capture: tone, body language, and the small anecdotes that reveal something big.
Answer these concept testing questions
Which concept performs best?
How appealing is each concept?
What creative attributes make this concept good or bad?
What is the impact of this concept on my brand?
Should I launch this concept into the world?
What are my target audience’s immediate reactions to this concept?
Brands that trust our results
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