concept testing icon

Concept testing

Test creative with its intended audience

Thought leadership icon

Thought leadership

Test creative with its intended audience

Omnibus icon

Omnibus surveys

Test and validate ideas in 24 hours

Blue target icon

Campaign assessment

Measure the impact of brand awareness campaigns


Track brand reputation over time

White play button on coral circle


Hear from your customers in their own words

Featured Report

Tracking Pandemic Recovery

Behavioral shifts and the new normal


About Us

Learn about the Angus Reid Group

Work with us

Join our team! Open roles and opportunities.

How we poll

Our approach to research and sample

Press & media

News coverage, partnerships and press releases.

Contact us

Ready for answers?

Canada's most trusted source for opinion data.

Concept Testing

Launch content that gets results with concept testing

Cut wasted marketing spend. Test a campaign, creative asset, or tagline to validate strategy with data.

Your customers are with the Angus Reid forum

Diverse sample segments to suit your research needs


B2B decision makers

Household purchasers

Small business owners

High net worth individuals

New Canadians

LGBTQ2s+ Canadians

IT workers

Early adopters

Indigenous Canadians

Your best campaigns start with concept testing

Run creative testing with people most likely to see your campaigns.

Effective testing customized to your needs

No more “out of the box” solutions: use monadic, sequential, or forced choice methodologies for results tailored to your campaign objectives

Scale what works by creating a customized concept testing program

Make your campaigns better over time as you learn what works and what doesn’t.

Understand the deepest level of why

Ask the right questions and build a reliable pool of data you can pull from to learn about your customers.

Find out how people really feel

Watch selfie videos to see what the data can’t capture: tone, body language, and the small anecdotes that reveal something big.

Answer these concept testing questions

Which concept performs best?

How appealing is each concept?

What creative attributes make this concept good or bad?

What is the impact of this concept on my brand?

Should I launch this concept into the world?

What are my target audience’s immediate reactions to this concept?

Brands that trust our results

Looking for campaign lift?

Start concept testing with Angus Reid.