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The State of Panels: Buyer Beware
Buyer beware: Proceed with caution and clarity
Communities
Develop your own research community
Get all the benefits of a custom community without the high up-front costs or the maintenance.
Your customers are with the Angus Reid forum
Diverse sample segments to suit your research needs
Gen-Z
buyers
B2B decision makers
Household purchasers
Small business owners
High net worth individuals
LGBTQ2s+
IT workers
Early adopters
Traditional insight communities are expensive, laborious, and hard to maintain. Do more with less.
Skip the investment and recruitment.
You won’t need to hire a team , worry about churn and engagement, or dedicate any internal resources to managing your community.
Tap into existing audiences of your customers.
Scale your community up (or down) without subscription fees or software costs. Only pay for what you need.
Leverage demographic profiling and understand non-customers at the same time.
Not only are your customers already on the Angus Reid Forum, we’ve profiled their demographics and characteristics already. Need to compare? The rest of our panel is at your disposal.
Capture video from your community
Watch selfie videos to see what the data can’t capture: tone, body language, and the small anecdotes that reveal something big.
