Privacy and Security

Privacy and security is of utmost important to us. We promise to protect the privacy of our research respondents – members of the Angus Reid Forum – and treat the information they provide as confidential.

Market, survey and opinion research serves an important function in society. Businesses and governments make better decisions through survey research. Our survey participants provide opinions that help companies develop new products, make existing ones better, and improve customer service. Political organizations and governments also rely on survey research to advance laws and policies that the public wants or needs.

When individuals participate in research conducted by the Angus Reid Forum, you can be assured that we will protect their privacy. Our security procedures are also consistent with generally accepted commercial standards used to protect personal information. And we will never misrepresent ourselves or what we are doing.

We have developed rigorous privacy standards for the Angus Reid Forum that are set out in detail here: