Super Bowl LV Ad Assessment
Understanding advertising amidst the COVID-19 pandemic
In the immediate aftermath of Super Bowl LV, the Angus Reid Group commissioned a rapid deployment survey when the event had completed (10pm). The purpose of this study is to gauge commercial recall and understand how audiences reacted to them.
Insights include whether or not Super Bowl watchers were comfortable seeing fans in the stadium, how many of those watchers watched the commercials, and whether or not they remember them. The survey also found that this years advertising played it safe, with the most entertaining ad scoring only 53%.