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Wave 15

Consumer Economic Pulse

Monitoring Uncertainty

Here’s what you should know:

An increasing number of Canadians believe we are currently in a recession.

More Canadians are pessimistic about the state of their finances. There are also more households that are unable to pay for all of their expenses since tracking began.

How do you feel about the current state of the economy?

Brand switching to save money has plateaued.

Despite the drop in the number of Canadians who are able to pay for all of their household expenses, the percentage of Canadians who have switched brands in order to save money has remained on par with July.

% Switching to save

Brand switching categories

Since the start of the year, have you switched to a different brand/company than you usually purchase from to save money in any of the following areas? (% who have switched brands in each category)

Employment security is a mixed bag.

Three out of four Canadians feel secure in their current employment, however more than half are willing to consider other opportunities or are already actively looking elsewhere.


Canadians who feel secure in their employment:


Canadians who are unsure about their job security


Canadians who feel insecure in their current employment

Percentage of Canadians actively seeking new employment

Demographic differences

The number of Canadians actively seeking new employment rises from 16% to 22% among those 18-34 years old, and BIPOC Canadians. 21% of those earning under $50k/year are looking for a new job. 

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