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Concept testing

Test creative with its intended audience

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Thought leadership

Test creative with its intended audience

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Omnibus surveys

Test and validate ideas in 24 hours

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Campaign assessment

Measure the impact of brand awareness campaigns


Track brand reputation over time

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Hear from your customers in their own words

Featured Report

Tracking Pandemic Recovery

Behavioral shifts and the new normal


About Us

Learn about the Angus Reid Group

Work with us

Join our team! Open roles and opportunities.

How we poll

Our approach to research and sample

Press & media

News coverage, partnerships and press releases.

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Canada's most trusted source for opinion data.

Angus Reid Forum

Our community is where opinion leads to action. No bots allowed.

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Our Approach

Our first priority is to collect data you can use from real people. We put in the work to evaluate our panelists and make sure they stay engaged over long periods of time.

Known respondents

Guaranteed viability

Our panelists are extensively evaluated, and we put in the time to eliminate redundant answers.

Robust recruitment

Robust recruitment

Our recruitment strategy prioritizes equitable participation and low barriers to access with great UX.


Bias elimination

We put in the work to ensure a diverse panel by gender, ethnicity, and economic status so that every voice is heard.

Engagement web

Long-term engagement

We keep panelists engaged over the long term with stellar UX, rewards, and reciprocity.

Diverse sample segments to suit your research needs

Gen Z


High net worth individuals

Household purchasers

Indigenous Canadians

New Canadians

LGBTQ2S+ Canadians

Custom Communities

Angus Reid Business Advisory

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Global insights, neighborhood by neighborhood.

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Global Network

Interested in joining our panel?

Share your opinions on a variety of topics that affect real decisions across North America and in your community.