Menu

Tools

Video open ends

Omnibus

Communities

Conversational Chat

Thought Leadership

Tracking

Campaign Assessment

Concept Testing

Our Community

The Angus Reid Forum

A proprietary opinion and insight community we've built from the ground up.

About Us

Learn about the Angus Reid Group

Careers

Work with Angus Reid

Our Team

Learn about our leadership team

Blog

Here's what we're thinking

Media & Press

News coverage and press releases

Latest Blog

The Science and Art of Insights

This blog post originally ran in QCRA Views. You can read the unabridged version, with...

Is your data reliable?

Trusting your data sources is the first step.

Sector Expertise

We're experts in your business.

Case Study

SID LEE: The Belong Effect

Tapping into Gen-Z and Millennials to Understand the Impact of Community

Thought leadership

Improve brand reputation with valuable industry research

Thought leadership is brand reputation. Contribute original research pushing the boundaries of industry knowledge, reaching new customers in the process.

The Belong Effect by Sid Lee

Sid Lee came to us with some questions: What is the nature of community? How do millennials and Gen Z connect to communities? Can brands reach new audiences by participating in communities?

We conducted a comprehensive study of 8,000 people in four countries to find out. 

Gain brand trust with thought leadership strategy

Gain authority in your category

Generate new sector insights backed by rigorous research methodologies that discover new trends, contributing original ideas to your industry. 

High-quality content, low time investment

Leave the heavy lifting of original research to us. Set your goals, describe your core audience, and review a report instead of writing one.

Reach new potential customers

Industry research doesn’t stop at production. Match your research content to a distribution strategy that can reach new potential customers.

Brand partners in thought leadership

BDO Debt Solutions logo
Sage logo in green
Commit logo
Vancity logo
Duca Impact Lab logo
Provident Communications Inc. logo
Paloalto Networks logo
Turo logo

Need to measure lift instead?

Establish a baseline and measure campaigns with 360° brand testing.

Improve brand reputation with Angus Reid.