How you engage with your audience today in our digital world is critical to the quality of the feedback that you receive. We engage with them, where they are. In this example we partner with an Instagram influencer in the new parent niche to post a chat survey in their Instagram stories and in 24 hours we collected impactful data from parents of young children about their relationship with their healthcare practitioners.
Getting answers from niche audiences in a digital world
To make the right business decisions, gathering feedback from people in your business category is critical. Sometimes, these people might belong to a specific niche that isn’t easily accessible on a research panel conducting surveys. People like Millennials and Gen Z, healthcare patients, business executives and even parents of young children have always been hard to reach. So what do you do?
Our solution is to engage them where they already are. In this example we partnered with an Instagram influencer in the ‘new parent’ niche to post a chat survey in their Instagram stories (“swipe up to answer a few questions”).
Within 24 hours we had actionable responses from parents of young children, and impactful data collected on their relationship with healthcare practitioners.
The process was simple.
1. PARTNER WITH AN INFLUENCER
We found a parenting influencer that fit our niche, had
a robust following and was interested in partnering
2. DESIGN A CHAT SURVEY
Using our Chatlab tool, we programmed a seven
question survey about the relationship parents have
with their healthcare providers.
3. “SWIPE UP!”
The influencer posted the call to action that led to the
survey URL and we collected the data.
Why use a Chatlab survey?
1. EASY TRANSITION FROM IG STORIES
The experience opens right into the chat, which is
interactive and engaging.
2. BETTER RESPONDENT EXPERIENCE
With gifs, imagery and conversational tone the
participant isn’t turned off, which doesn’t hurt the
influencer’s engagement or loyalty
3. FAST RESPONSES
The answers started coming in within minutes and we
needed to collect all data in 24 hours as it was a story