Canadians & AI
What they know and how they feel
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Key Insights
Four things you should know
1
Adoption of AI is high, at 70%, with frequency continuing to increase
2
Overall, there is a divide in how AI is perceived, with skepticism about long-term impacts
3
Usage remains high, while proficiency needs time to catch up
4
AI usage spans all aspects of life, with the highest usage being personal and lifestyle
AI usage perspectives and habits over the past 3 months
Considering mainstream AI platforms have been available to the public for only two years, AI adoption and usage among Canadians is high. Those who are already more frequent users, plan to use AI more than they currently are, in the next 3 months, and a portion of those who aren’t using yet, plan to adopt AI for personal use within the next 3 months – highlighting the benefit and broad application in our personal lives.
%
of Canadians are using AI daily, +4% versus 3 months ago
%
of Canadians have used AI in the past 3 months for personal use
%
of non-AI users plan to start using in the next 3 months
Artificial Intelligence (AI) Knowledge
Nearly two-thirds of Canadians (63%) say they are somewhat familiar with AI, while about one in five (22%) report having only limited knowledge. A smaller group (15%) consider themselves very familiar and actively follow developments in the space.
Get the full Canadians & AI report here
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About the report
Sample
Wave 1: n= 2,028
Wave 2: n= 2,020
Online Canadian adults, aged 18 and older.
The sample was weighted to be representative of adults nationwide according to region, gender, age, household income, and education, based on the Canadian census.
For comparison purposes only, a probability sample of this size would yield a margin of error of +/-2.2%, 19 times out of 20.
Field Window
Wave 1: October 24 – 29, 2025
Wave 2: February 11 – 18, 2026
Study
This tracking study is designed to understand the current landscape of Canadians’ knowledge, perceptions, and use of artificial intelligence platforms.
