Dr. Angus Reid, Canada’s longest-practicing pollster and Chairman of the non-profit Angus Reid Institute is pleased to announce the acquisition of the “Your Insights” Panel, formerly owned by Insights West.

Effective immediately, this panel will be known as the Angus Reid Forum™, which will quickly grow into a national, representative opinion panel known for high-quality and best-in-practice research.

Dr. Reid will be Chairman of the Board of this new entity. Insights West founder Steve Mossop will become a board member. The company will consist of a Canada-wide team of researchers and panel managers.

“At a time when there is so much concern over privacy and the inappropriate use of big data, the Angus Reid Forum will set a new standard for transparency, giving its members unprecedented control over the content they share,” says Reid.

“I’m excited to lead this venture with Dr. Reid.  I worked with Angus in my early career and I’ve always had tremendous respect for his leadership within the Canadian market research industry,” says Mossop.


About Angus Reid:

Dr. Angus Reid has spent more than four decades asking people what they think and feel about top social, governance and economic issues. From 1979 to 2001, he was founder and CEO of Angus Reid Group, which grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos SA in 2000. In 2003, he joined his son Andrew’s research software start-up, Vision Critical, as CEO. When he retired as executive chair in 2014, Vision Critical had revenues over $100 million.

Reid is author of the best-seller “Shakedown: How the New Economy is Changing our Lives” (1996). He received a Ph.D. in Sociology from Carleton University in Ottawa, is the recipient of a Canada Council Doctoral Fellowship, holds three Honorary doctorates, and has been inducted into the Marketing Hall of Legends.

About Steve Mossop:

Steve Mossop is President of Insights West, a progressive, full-service marketing research company that has correctly predicted the outcomes of 23/23 elections.  His past accomplishments include winning BCAMA’s 2001 Marketer of the Year Award and Business in Vancouver’s “Top 40 Under 40” award (2006). Steve is past chair of the BCAMA’s Senior Executive Program, is an active member of EO Vancouver, and holds a Bachelor of Business Administration from Simon Fraser University with a concentration in Marketing.

For further information: Angus Reid, angus@angusreid.net, 604-559-1771