Pollster and Sociologist Dr. Angus Reid established his first research company in the mid 1970’s. Since then the research practice that bears his name has gone through several transformations in response to changing technology and client needs.

Today the Angus Reid Group is at the forefront of inspired research backed by a unique combination of technology, strategic consultants, decades of research experience and a brand that is among the most trusted in North America and around the world.

The Angus Reid difference is accuracy, insight, speed and commitment to quality. 

From Dr. Reid:

 “After more than fifty years in the business of listening to what people say, think and feel, I know that the world of research needs to change. People communicate now differently than they did when I started and, more importantly, people talk to each other differently today than they did even five years ago.  It is not just about the internet, it is about the devices people use and the interaction they engage in. We live in a world of texting, social media, video chatting, sharing audio, visuals and videos content to express themselves and covey the ideas and feelings important to them.

We have built our platform, the Angus Reid Forum, to reflect this reality. At its core, market research is about engagement and asking questions. The quality of the answers is directly impacted by how one asks the right question: “The medium is the message”. Members of the Angus Reid Forum are given the opportunity to interact with us using the channel they prefer, trusting who they talk to and believing they are being heard. Done properly, this gives accurate, timely and meaningful results.

We believe in giving people their voice; to be heard, listened to and affect change. Today, this requires modern technology, research expertise and an effective channels of communication. The Angus Reid Forum is built using the latest technology providing engaging interaction, recruited to be truly representative and maximizing participation of our members when requested to do. The end result is the same as it was fifty years ago when I started… ask questions that matter, do so in engaging and respectful fashion, and people will give you answers that count.”


Angus Reid – Chairman

Dr. Angus Reid, Canada’s best-known and longest-practicing pollster. He’s spent more than four decades asking people what they think and feel about top social, governance and economic issues. From 1979 to 2001, he was founder and CEO of Angus Reid Group, which grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos SA in 2000. In 2003 he joined his son Andrew’s research software start up, Vision Critical, as CEO. When he retired as executive chair in 2014 Vision Critical had 600 employees worldwide and revenues over $100 million.

Angus has written numerous columns on economic, social and governance issues and well as the best-seller; “Shakedown: How the New Economy is Changing our Lives” (1996). He has a B.A. and an M.A. in Sociology from the University of Manitoba, and in 1974 he received a Ph.D. in Sociology from Carleton University in Ottawa.

He is the recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award, and was inducted into the Marketing Hall of Legends (2010).

Ed Morawski – President

Ed has spent the past two decades in leadership positions at Market Research companies. Before launching Angus Reid Group with Dr. Angus Reid, Ed launched the research and consulting practice at Vision Critical in 2006. A position he held for 10 years and included 4 years as co-CEO (with Dr. Reid) of Vision Critical Communications. In 2016, Ed led the successful sale of the Vision Critical’s research and consulting practice for $60 million to UK based Primary Capital Partners LLP.

Prior to joining Vision Critical, Ed worked for Ipsos North America as Senior Vice President and became a leading expert in pharmaceutical brand equity and brand management research for global companies. Prior to Ipsos, Ed worked with Angus Reid at the original Angus Reid Group in Vancouver where he was responsible for marketing research, advertising research and public affairs research and forecasting.

Ed has a BA in Economics from Queen’s University in Ontario and an MA in Public Policy from the University of British Columbia. He has appeared on BBC Television, BBC Radio and CBC Television providing insight and commentary on public opinion with regard to a variety of issues. He has also written several whitepapers and opinion pieces in a number of publications.

Demetre Eliopoulos – Senior VP, Public Affairs

With over 15 years in the market research industry, Demetre leads the Angus Reid Group research practice A seasoned expert in polling, Demetre is highly respected in for his ability to leverage public opinion to help his clients understand the current trends and forces that shape our landscape.

In his years of experience, Demetre has provided insight and strategy to hundreds of communications professionals and built insights programs that have yielded impactful results for some of North America’s largest organizations. Demetre has accrued great deal of experience advising and presenting to a wide variety of audiences including political bodies, CEOs, C-Suite, and Board of Directors. 

Based in Toronto, Ontario, Demetre works with clients across North America in a wide array of sectors including all levels of government, political parties, advocacy groups, charities, associations, transit, culture, and energy.

Prior to joining Angus Reid, Demetre worked at Maru/Matchbox, Vision Critical and Pollara Strategic Insights. He has offered commentary for several publications including the Toronto Star and the Globe and Mail. Demetre is a graduate of Queen’s University.